David Kennedy, Research Director, Ovum
AUSTRALIA: Telstra is determined to entrench itself as the carrier with the fastest and biggest network. It plans to roll out its LTE network fast, and it will maintain this speed in 2012. Over time more and more traffic will be carried on LTE, especially after 2013 when the digital dividend 700MHz spectrum is made available.
Telstra also wants a smooth transition. Instead of marketing LTE as a separate service, it will issue everyone with the same 3G/4G dongles so that the 3G and 4G networks work seamlessly. Most users won’t be aware which network they are using. It has also made a $10 a month adjustment to price, but only for its top plan, keeping the price impact small.
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