Comviva leads electronic recharge market in Bangladesh

NEW DELHI, INDIA & DHAKA, BANGLADESH: Comviva, the global leader in providing mobile solutions beyond VAS, announced that it leads the electronic top-up platform in Bangladesh with all leading GSM and CDMA operators now having deployed Comviva’s PreTUPS, electronic recharge solution.

On deploying the award-winning PreTUPS electronic recharge solution, one of the leading operator penetrated the huge low-income market segment by offering previously unavailable low denomination top-ups – which now constitute over 95% of all top-up sales in that market.

Milind Pathak, VP, South Asia, Comviva, said: “Our PreTUPS solution has received overwhelming acceptance from operators and subscribers in Bangladesh. Enabling payments and P2P transfers is a compelling proposition – especially in markets where financial networks are relatively weak. PreTUPS, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth.”

PreTUPS is a widely deployed, award-winning electronic recharge solution that performs electronic recharge transactions for over 520 million subscribers. PreTUPS has made a real success in Bangladesh where it achieved over 20 million transactions in a single day during Eid. With prepaid dominating emerging markets and the majority of growth coming from these markets, mobile service providers require a proven, highly scalable, flexible solution to handle the growing volumes of transactions and the specific needs of particular segments.

For close to a decade, Comviva has successfully supported rapid mobile communications adoption in growth markets with its PreTUPS prepaid recharge solution. PreTUPS addresses specific challenges of highly competitive, price sensitive markets – offering flexible denominations, supporting and simplifying extensive distribution hierarchies to enable affordable, cost-effective service delivery. PreTUPS enables electronic transfer of talk time, credit balance to subscribers for emergency situations, international airtime transfer and provide a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.