TelecomCell and Telenity partner for USSD based enterprise services

MONROE, USA: Telenity, a leading provider of advanced platforms and solutions for location based services, social media, mobile marketing and messaging, has partnered with Telecom Technology Cell Co. “TelecomCell” for the resell and distribution of its advanced Canvas USSD (Unstructured Supplementary Service Data) Service Center solution to enterprises in Middle East and Africa (MEA) region.

Telenity’s USSD product portfolio including Canvas USSD Service Center, USSD Service Creation Environment, USSD Gateway and Browser and customer specific USSD applications are already deployed in close to 20 mobile networks across MEA and APAC serving over 200 million subscribers.

Telenity’s USSD product portfolio allows operators to extend a variety of advanced applications to their subscribers through menu-driven, interactive USSD services such as checking account balances, sports results, news, weather information, surveys, polls, mobile chat and mobile collect call. With flexible graphical user interface (GUI) for service creation and user-friendly Web portal to easily design dynamic and static menu structures, Telenity USSD portfolio enables faster development and deployment of USSD applications and services.

“Often the perception is that a subscriber needs a smartphone to access mobile applications and services. Reality is even with the high rate of smartphone adoption, only 25-30% of total global subscribers are expected to have access to an advanced device by 2015,” said Ahmet Ozalp, CEO at Telenity.

“With that in mind, services that are accessible by even the most basic phones are required for both operator and enterprise profitability and subscriber productivity. USSD is the best cross platform mobile technology in offering low-cost, immediate, and interactive services that are accessible on any device, any time, anywhere enabling an easy-to-use user experience. Telenity’s USSD solutions help operators reduce cost, while at the same time offering intuitive self-care, banking, social networking, location-based friend finder, and top-up services.”

USSD technology is far more cost-effective than a live help desk or IVR technology and with the dial of a simple short code it allows companies to offer quick and interactive access to enterprise services such as balance checks, customer service, flight schedules and booking status and order status. Additionally, Telenity augments its USSD based offerings with native smartphone applications for richer experience, allowing operators and enterprises to offer a consistent user experience across all devices and platforms.