UK: TomTom and Amscreen, the digital signage company today announce a sponsorship deal to provide millions of motorists with the most up-to-date traffic information thanks to TomTom’s HD Traffic.
The deal will see TomTom become the exclusive provider of live traffic feeds across Amscreen’s digital signage network. The first convenience store network to feature TomTom’s HD Traffic on its close proximity signage units will be BP.
The BP network utilises Amscreen’s bespoke ‘plug and play’ technology, which allows screen content to be remotely updated without the need for any extra cabling or IT input, on site. Available at BP’s network of over 300 company owned sites,
TomTom’s HD Traffic technology uses data from travelling Vodafone users, making it possible to monitor, in real time, the actual speed of millions of cars across the road network. This data is merged with anonymous real-time GPS data from connected TomTom customers and information from traffic authorities, road operators and commercial third parties to provide customers with the most accurate and precise traffic information.
Damian Woodward, VP Sales & Marketing, TomTom commented: “The Amscreen network provides us with the perfect way to assist over 7 million motorists per week. Our HD Traffic technology enables us to provide these customers with traffic information featuring unprecedented accuracy and quality.”
The deal with TomTom comes at a time when the Digital Out of Home market is buoyant, with the size of market ever-growing and expected to quadruple to a worth of £248 million by 2012.
Simon Sugar added: “We’re delighted to announce this deal with TomTom. As the market leaders in portable navigation systems they offer first class traffic information and we see a great synergy with the Amscreen digital signage network. We look forward to working with them further as we expand our network over the coming months.”