Thursday, November 5, 2009

Siemens Gigaset enters into Indian market

BANGALORE, INDIA: Gigaset Communications, one of the world's largest manufacturers of cordless telephones under the brand Siemens Gigaset, has entered the Indian market with the launch of new premium cordless phones.

The European market leader with its headquarters in Munich and its primary production site in Bocholt (Germany) brings stylish cordless phones with broad functionality to Indian households.

The new Siemens Gigaset phones are of superior quality and easy-to-use. These multi-talents also prove their value for everyday use in households and small offices with their convenient features. Equipped with cutting-edge technology, the new models from Gigaset Communications are elegant and energy-efficient.

Jos Costa e Silva, CEO, Gigaset Communications GmbH said: "We are delighted to launch our presence in India. As the European market leader in cordless phones and a premium manufacturer we look forward to providing innovative and high quality products to a discerning and growing Indian consumer base. Within a very short time period we will gain significant market share and shape the market to the benefit of the Indian customers."

Adding further on the opportunity in India, he says: 'Our study indicates that penetration of cordless in Indian households is less than 15 percent. Hence, there is enough opportunity for Cordless manufacturers to serve the Indian consumer."

The launch of the operations in India mark Gigaset Communications' commitment to expanding its presence in South Asia and the next stage in the successful implementation of its international growth strategy.

The company's commitment to a truly global strategy has been demonstrated by its impressive growth in Europe and Middle East. This dynamic expansion has added new locations to the existing network and has also brought the people closer worldwide.

Siemens Gigaset as a brand is synonymous with exceptional functionality for home communication. And with the launch of Gigaset products, the consumers in India will have a wider choice of cordless home communication products.

It is a strategic move based on the fact that the Indian telecommunications market is the fifth largest in the world and second largest among the emerging economies of Asia. With India's large population base, there is great opportunity to drive huge volume of business.

Gigaset cordless phones are now in India and available in Mumbai, Delhi, Bangalore and Kolkata at electronics stores and leading hypermarkets.

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