Wednesday, November 25, 2009

IMG, ONYX sign license agreement to develop FIGC-branded mobile handsets

LONDON, UK: Onyx, the premium and luxury handset manufacturer, today announced that it has secured a multi-territory agreement with International Management Group (IMG) to use the Federazione Italiana Giuoco Calcio (FIGC) logo marks across a range of innovative mobile phone handsets including its latest Android and Windows Mobile Smartphones.

Onyx will provide the fans and “tifosi” of the world famous “Azzurri” Italian National Football Team with fully customised handsets at entry and mid level price-points in time for next year’s FIFA World Cup in South Africa.

Additionally, a top of the line Limited Edition luxury handset will also be offered to be designed exclusively in Italy and handmade in Switzerland. The Italian National Team, also known as “La Squadra” are the current defending World Cup champions and winner of four World Cup titles.

IMG, the world’s leading independent sports agency, are the authorized worldwide master consumer products licensee for the FIGC.

Zafar Mirza, Chairman of Onyx said: “We are delighted to have secured the Italian National Football Team license. The deal is an example of our innovative marketing and will serve as an exciting showcase of our ability to produce handset devices with user-friendly interfaces that have global appeal.

“Our premium, customised handsets feature elegant design, top quality and world-beating innovation - characteristics that go hand-in-hand with the winning tradition and worldwide fame of the Italian National Team.”

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