Apple will help drive mobile game market sales to $11.7 billion by 2014

DUBLIN, IRELAND: Research and Markets has announced the addition of the "Gamers and the Usage of Mobile Phones" report to its offering.

According to a series of new reports the worldwide market for portable and mobile games is expected to grow to $11.7 billion by 2014. The primary driver of this growth is expected to be the Apple iPhone and iPod Touch systems. By 2014, sales for games on the iPhone/iPod Touch are expected to account for about 24 percent of the total portable game software sales.

"The dedicated portable game systems from companies like Nintendo and Sony are still expected to lead the market, but it appears growth for these devices has peaked. The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years," says DFC analyst David Cole.

The author also released some results from a study on the mobile game habits of over 8,000 game players in North America and Europe. Fifty-four percent of respondents in North America and 69 percent of respondents in Europe had played a game on their mobile phone in the past year.

Furthermore, 45 percent of respondents in North America and 36 percent in Europe had paid to purchase an application for their mobile phone. Among respondents, the App Store was already the most popular service for making purchases. Across both North America and Europe about 15 percent of respondents already owned an iPhone or iPod Touch, compared with 29 percent that owned a Nintendo DS.

The entry of Apple into the mobile entertainment space is so important that the author partnered with leading iPhone application provider Oceanhouse Media (developers of over 60 iPhone apps) to prepare a detailed report on the market.

According to Greg Uhler, Oceanhouse Media Development Director, "With the iPhone and iPod Touch, Apple has finally delivered mobile developers a platform with an attractive business model and a rapidly growing installed base of active consumers."

Of course, the iPhone is about more than just games. "Games are expected to account for only about 23 percent of application sales on the iPhone," says Michel Kripalani, President of Oceanhouse Media. "There are many fantastic opportunities for non-game related content on both the iPhone and iPod Touch. These devices, when combined with Apple's business model, are a much needed revolution for the mobile market."