ROUND ROCK, USA: Dell confirmed plans to enter the smart phone business and announced partnerships with two of the world's largest mobile operators.
Dell plans to distribute its new Mini 3 smart phones through China Mobile, the largest telecommunications company in the world with more than 500 million customers, and Claro, which serves more than 42 million people in Brazil as part of the America Movil network.
Entry into the smart phone category reflects Dells continued expansion into mobile internet products and services through value-added relationships with leading operators.
Earlier this year, Dell was the first mobile PC manufacturer to embed China Mobiles 3G technology and services into its netbooks and quickly became the leading seller of netbooks through retail outlets in China.
In addition, Dell has existing agreements with other leading global telecom providers, including Vodafone in Europe; Australia/New Zealand, AT&T and Verizon in the US; M1 and Starhub in Singapore; and Maxis in Malaysia, creating more opportunities to meet the needs of a connected lifestyle.
“Our entry into the smart phone category is a logical extension of Dell's consumer product evolution over the past two years,” said Ron Garriques, President, Dell Global Consumer Group. “We are developing smaller and smarter mobile products that enable our customers to take their internet experience out of the home and do the things they want to do whenever and wherever they want.“
“This signals an important milestone in the long term partnership between China Mobile and Dell,” said a China Mobile spokesperson. “We are excited for Dell to be among the first manufacturers to introduce new technology based on the OPhone platform. We look forward to working with Dell as it brings innovative new products and services to add value to our customers lives.”