Thursday, May 5, 2011

Android market will become biggest mobile content platform in the world by August 2011

GERMANY: Google’s Android market is the fastest growing app store today. Currently it shows growth rates more than twice as high as Apple’s App Store. In April Android added 28,000 new apps, whereas Apple lagged behind with only 11,000 apps. Each market leaders adds more apps to their store every month than other platforms have in total.

Highest application growth rates
The Android market is clearly the most dynamic app market today with the highest growth rates in terms of app numbers, but this does not necessarily mean that the chance for an average developer to generate revenue on that platform has grown as well. On the contrary, the success of an app store is negatively correlated to the success of an average developer.

All analysis on the early months of an app store including the Android Market shows that average download numbers decrease dramatically after the first months or even weeks after the launch of the store. The long tail gets longer and longer while the top 5 percent gets richer and richer.

Promoting apps becomes more difficult
There are still niches in the Android market, but it is becoming more and more difficult to find them. A “go niche” strategy will become critical for all publishers who don’t have the marketing muscles to promote their apps with e.g. in–app advertisement campaigns or by leveraging existing marketing channels. “Go niche” could mean for the Android Market:

- Go niche category: Don’t submit your app to a category with hundreds of new adds per week.

- Use niche promotion: Make use of specialized Android sub market places which allow direct sponsoring possibilities within the store.

- Go niche independent stores: Make use of independent app stores to increased reach and to place your app in a less numerically competitive environment.

- Localize: Concentrate on a specific country with the service the app is offering.

- Be the first to know: Changes in the market will create new opportunities for those who are aware of them, and can make the most of them before competition jumps on the bandwagon.

DigiMo pioneers first true mobile payment solution

HOD HASHARON, ISRAEL: DigiMo announced the completion of its development of a new platform providing the first true mobile payment solution. The solution requires no hardware or software modification at either the Point-Of-Sale (POS) or mobile device itself, whether cell phone, tablet computer, smart phone, etc. It is ready for immediate deployment worldwide.

Consumers simply register for the service online, supply their preferred billing method and phone number, receive a PIN, and pay quickly and easily at any participating retailer.

The service is designed for online giants, credit card companies and mobile operators who want to launch a wide-scale mobile payment service at multiple retailers without requiring POS integration at each one.

“Over the past decade, numerous attempts have been made to launch a wide-scale mobile payments service. Up to now, no agreement existed regarding the technological standards and business model, due to heavy investments associated with the implementation,” said Yossi Yarkoni, CEO, DigiMo. “We’ve avoided this by developing an independent system that works at virtually any point-of-sale, replacing cash and credit cards with mobile handsets.”

With DigiMo, retailers, telecom companies, and financial service providers finally acquire a truly mobile payment solution that requires virtually no investment. With only one intermediary in the payment process, retailers can profitably enhance the customer experience. DigiMo’s solution easily integrates customer loyalty programs, coupons and interactive discounts. Telcos, credit card companies, and financial institutions can white label DigiMo as a value-added service.

DigiMo’s technology addresses all aspects of payment security, including end-user privacy, non-repudiation and administrative privileges. The solution can be operated from almost every handset with 2G and up or as an application for smart phones.

“DigiMo’s technology is the next great revolution in consumer convenience,” concluded Yarkoni. “We had meetings this week with Silicon Valley giants like Google, Apple, Facebook, Microsoft and PayPal, who can bring a significant consumer base to the table, consumers who are seeking the benefits of our solution. These potential new partners can and will finally turn mobile payment to a widespread commercial service.”

Ovum PocketAnalyst for Android

MELBOURNE, AUSTRALIA: Ovum has opened its PocketAnalyst app up to the growing number of enterprise users of the Android smartphone platform, while also adding new features that provide access to a virtual team of analysts.

PocketAnalyst has already become an essential business tool for users of the iPhone and has been downloaded by thousands of executives worldwide. The app delivers the latest insight and jargon-busting analysis from Ovum’s global network of 150 analysts – straight to the palm of the hand.

The new Android release takes this one step further and provides the ability to communicate with Ovum analysts from within the application, meaning the travelling executive now has a virtual team of analysts at their disposal, wherever they are.

Adrian Drury, Ovum’s lead media technology analyst and leader of this project, said: “The Android version of the PocketAnalyst has been developed to provide Ovum’s unrivalled industry knowledge and expertise to the growing number of corporate Android smartphone users who travel regularly.

“New features such as in-app messaging have been added to exploit the native functionality of the Android platform. We know from our consumer IT research that Android smartphones are becoming increasingly important to enterprises. It is important that Ovum, as a leading provider of technology market knowledge, exploits the growing base of smartphones to enhance our service.

“PocketAnalyst for Android is a real breakthrough in connecting executives with market analysts while they are on the move.”

As well as a tool to discover and directly connect with Ovum’s global analyst network, the PocketAnalyst’s features also include access to Ovum’s latest published analysis on developments in the telecoms and IT markets, a digest of new market data and forecasts, listings and registration for Ovum’s global events, and a technology glossary that allows users to quickly decipher the language of the technology and telecoms sectors.

Mitel announces unified communicator advanced for BlackBerry PlayBook

BlackBerry World 2011, ORLANDO, USA: Mitel, a leading provider of unified communications (UC) software solutions, announced that it has extended its suite of unified communications capabilities to the BlackBerry PlayBook tablet and will be demonstrating the capabilities at BlackBerry's 'Mobile Office of the Future' at BlackBerry World 2011.

Mitel is also planning continued integration with BlackBerry Mobile Voice System 5 (BlackBerry MVS 5). Mitel will showcase its UC features for BlackBerry smartphones and BlackBerry PlayBook at BlackBerry World 2011 in booth #301.

Building on the Mitel Freedom architecture, Mitel has extended the Mitel Unified Communicator (UC) Advanced mobile portal to the BlackBerry PlayBook, enabling a consistent, rich, end-user communication and collaboration experience.

In addition to providing remote access to corporate communications capabilities such as managing presence, viewing corporate contacts, call history, and voice mail details, the application allows mobile workers to initiate phone calls directly on the BlackBerry PlayBook without interrupting their work flow. Using the employee's BlackBerry smartphone, the application uses Mitel Mobility for BlackBerry MVS 5 to generate the call, leveraging the Wi-Fi or cellular network.

"Mitel's Freedom architecture makes it simple and seamless to deliver our business communications solutions to mobile users, regardless of location," said Stephen Beamish, vice-president of corporate marketing and strategic partnerships at Mitel. "Our membership in the BlackBerry Alliance Program has allowed us to extend that further to the BlackBerry PlayBook tablet to provide unified communications applications to enhance the end user experience. We look forward to demonstrating the value Mitel brings to the BlackBerry PlayBook for the first time publically at the BlackBerry and Mitel booths."

Mitel is extending the Mitel Mobility for BlackBerry MVS solution integration to include the recently released BlackBerry MVS 5.1. Today Mitel Mobility for BlackBerry MVS delivers advanced Mitel business communications applications directly to BlackBerry smartphones and enables voice-over-Wi-Fi calls.

The combined solution enables IT managers to consolidate and simplify data center management by combining Mitel's voice virtualization and BlackBerry applications into a single virtual environment, bridging the gap between fixed and wireless telephony applications.

Mitel Mobility for BlackBerry MVS offers unrestricted handoff between users' devices, moving calls seamlessly to and from their desk phone, BlackBerry smartphone, home phone, or soft phone. With the integration of BlackBerry MVS 5.1 users can benefit from the automatic handoff between Wi-Fi and cellular networks to help further reduce roaming and wireless charges. The solution also enables BlackBerry smartphone users to take full advantage of Mitel business communications features without the need of a desk phone.

$3 billion market for remote radio heads in 2016

SCOTTSDALE, USA: The demands of cost reduction and greater efficiency in cellular base station design are leading to a rapidly growing market for remote radio heads. According to a new study from ABI Research, this market is on track to exceed a value of $3 billion in 2016.

Remote radio heads have been used in somewhat different form since the mid-1990s, in distributed antenna systems for in-building wireless.

However according to research director Lance Wilson, cellular base stations are now undergoing a design revolution. A base station was traditionally a rack of equipment inside a shelter. That design is now becoming anachronistic because it is expensive, and because the required coaxial cable running up the tower to the antennas often results in significant losses of power.

The solution: “distributed base stations” in which the RF portion (along with suitable processing and an optical interface) is placed into a weatherproof box mounted on the tower near the antennas. This is the remote radio head.

“Reducing operating costs is especially important now,” says Wilson, “so the remote radio head has become an integral part of these new distributed base stations. Remote radio heads are also very ‘smart’: almost all are software-controlled and can be configured remotely to handle a number of air interface technologies within a given air interface family.”

The result: greater efficiency, lower power consumption, and the possibility of placement in locations with coverage issues. A single distributed base station can even have multiple remote radio heads for MIMO operation.

“Until recently remote radio heads were just considered as base station subsystems,” notes Wilson. “But now, especially with the advent of OFDM technologies such as LTE and WiMAX, their use has become much more important. Service providers are also upgrading their networks with remote radio heads purchased as standalone products, helping creating a market which will show high growth in both revenue and shipments.”

Wednesday, May 4, 2011

Mu Dynamics launches cloud-based load testing solution for mobile apps and APIs

RED HAT SUMMIT, BOSTON, USA: Mu Dynamics Inc., the leader in validating and testing application-aware networks, announced the introduction of Blitz, the first API-friendly cloud-based load and scale testing solution. Built specifically for developers of mobile applications accessing content through Application Programming Interfaces (APIs), Blitz helps to optimize those applications for scalability and performance.

"Blitz provides us with the testing solution we need to support our ever-growing line-up of mobile applications," said Calvin Carter, president of Bottle Rocket Apps. "Our projects are mission-critical apps for major brands with hundreds of thousands, if not millions, of users. We need to quickly determine if they can scale to support heavy usage. Blitz removes the guesswork of predicting performance issues and helps ensure scalability."

With more than 300,000 applications available for the iPhone alone, there is an urgent market need to ensure network-connected applications scale for the number of users accessing it concurrently. Additionally, social media usage in the mobile environment has skyrocketed and the applications available typically use APIs to communicate across various platforms.

Current offerings for cloud-based load testing are repurposed enterprise tools, designed for testing static websites and enterprise applications, and are not affordable for developers of mobile applications or APIs. In fact, in many cases the testing cannot be performed because of the time and cost involved. Blitz takes away these objections with a self-service and affordable solution that any software development team can use.

"Blitz is an important part of our OpenShift Platform-as-a-Service offering," said Sarangan Rangachari, senior director, Cloud Ecosystem at Red Hat. "Developers who build on OpenShift will need to know that they can quickly test their applications to ensure they scale and perform as designed no matter the number of users. Blitz provides capabilities as part of OpenShift to help accomplish this scalability and performance."

Blitz delivers unique capabilities that enable mobile application developers and organizations delivering APIs (such as Facebook and Twitter) to quickly and efficiently guarantee performance and scalability including:

Multi-Location Load Testing – for location-aware mobile apps, the ability to understand user experience from specific geographic regions around the world is essential. Blitz can run load tests constituting millions of concurrent users accessing the application from multiple continents. Combined with parameterization of API invocations for generating dynamic user data, Blitz accurately recreates mobile sessions from around the world.

API Friendliness – by integrating common development tools to the cloud, Blitz eliminates the expensive and tedious test creation process. Developers can instantly load test their APIs and cloud apps without creating complex test scripts. With its Google Chrome extension, Blitz brings load and performance testing into the development cycle, where the developers can simply navigate to a page on their app and instantly launch a load test.

Continuous Integration – applications are constantly changing with hundreds of updates delivered daily. With continuous integration (through a RubyGem), mobile application and API developers can integrate Blitz into their continuous deployment process. The RESTful API for Blitz also makes it easy to monitor API and application performance from multiple locations.

Japan disaster disrupts supply of crystals widely used in cell phones and PCs

EL SEGUNDO, USA: Disruptions spurred by the Japan earthquake and tsunami caused shipments of crystals to be delayed by four weeks in April compared to March, impacting the supply of a critical component employed in products including cell phones and PCs, new IHS iSuppli research indicates.

The average lead time for megahertz and kilohertz crystals rose to 12 weeks in April, up 50 percent from eight weeks in March, as presented in the attached figure. Lead time is the period between when a maker of an electronic product places an order for a part and when that part is actually delivered.

Unusually long lead times can lead to delivery delays and short supplies of electronic products. Delivery delays, in turn, are associated with price increases.
“Because Japan is the world’s leading producer of crystals—major suppliers include Epson, NDK and Citizen—the quake crisis will cause pricing for crystals from major Japanese suppliers to climb during the next few weeks,” said Rick Pierson, senior analyst for CPT and semiconductors at IHS.

“In fact, numerous Japanese crystal products are manufactured in factories located near the epicenter of the earthquake or are situated close to the coastal regions impacted by the tsunami.”

Crystals produce an electronic signal at a very precise frequency. The frequency is used in devices called oscillators to track time, manage radios, or serve as a clock that controls the function of semiconductors. Playing a key role in products ranging from wristwatches to notebook PCs and mobile phones, crystals are produced in massive volumes, with more than 2 billion units estimated to ship every year.

Widespread damage
Among the facilities damaged in the disaster is a supplier’s location in northern Japan that produces crystals for oscillator products. Damage was also sustained by two oscillator suppliers in Fukurawa and Kanagawa, as well as at NDK, which produces crystal oscillator products in its Furukawa, Osaki-city manufacturing site.

On a positive note, status reports from one leading manufacturer of quartz crystals and oscillators that are sold in cylindrical, plastic, metal and ceramic packages show production has restarted at that manufacturer’s Yamanashi, Funehiki-cho, Tamura-shi and Fukushima-ken plants. However, aftershocks and recurring disruptions to the local power grid continue to delay the resumption of normal operations.

High-end filters impacted
IHS iSuppli research indicates that Japan’s production of high-end electromagnetic interference (EMI) filters also has been impacted by the disaster, delaying delivery of these parts. Such filters are used for noise suppression and are utilized in high-end electronic products, including top-of-the-line smart phones and cell phones.

One supplier in Miyagi prefecture confirmed that the quake has affected a factory that manufactures wire wound filters, which will have an impact on shipments after April.

This type of pricing analysis, plus an executive summary of the market’s change and direction, is available every month to clients of Component Price Tracker (CPT). CPT is the only monthly multi-regional update of major component prices, both spot and market, on more than 300 part descriptions.

Source: IHS iSuppli, USA.