DENVER, USA: A decade of intense debate over whether consumer biometrics is a privacy boosting or privacy busting technology may finally be over. Apple's September 2014 announcements introducing the Touch ID enabled iPhone 6, the Apple Pay mobile payment ecosystem, and Apple's new privacy policy, decisively position biometrics as a critical enabler of consumer-centric privacy in the world of mobile commerce.
According to Maxine Most, biometrics and identity market expert: "Taken together, the three components of Apple's latest portfolio – Apple Pay, Touch ID, and embedded device privacy – have done more to break open the mobile marketplace for consumer biometrics than biometric industry insiders, associations, and advocates have in more than a decade."
"With the Touch ID enabled iPhone 6, iOS 8 and Apple Pay, Apple is offering consumers biometrically secured devices and mobile phone transactions," says Most, a principal of Acuity Market Intelligence.
"At the same time, Apple has assured customers that the company will not have access to the data on their iPhones, will not track or store users' iPhone transaction footprint, nor will they have the ability to comply with government warrants or subpoenas for data on these mobile phones."
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