Monday, June 8, 2009

Zook partners with IDEA Cellular

BANGALORE, INDIA: Bangalore based Ziva Software has announced that its popular mobile fetch engine and flagship product Zook, will power IDEA Cellular’s newly launched personalized ‘Stock Search and Subscription Service’.

IDEA Cellular, a leading telecom services provider, would be initially providing this service to their Punjab subscribers.

Dr. Ajay Sethi, CEO, Ziva Software, said: “Under the ‘Stock Search and Subscription Service’, IDEA would provide the subscribers with updated stock market SMS alerts on their mobile, enabling them to keep an eye on their portfolio while on the move. Unlike other broadcast services, one can choose to be alerted on specific stocks. This is a pure value service, just providing information and there are no tips, speculations or hints. A diligent investor can make the right decisions using the alerts.”

“Available at a nominal monthly amount of Rs. 30, IDEA Punjab subscribers need to only SMS ACT to 51234 to get alerts on all business news, customized stock information, NSE & BSE conclusive information and the day’s top gainers and losers. With customized stocks, the user can choose to receive periodic information of up to 3 stocks of their choice at no additional cost.” added Dr. Ajay Sethi.

The IDEA network in Punjab covers over 10,000 towns and villages. IDEA aims to provide superior connectivity to mobile users, with a network of over 2500 cell sites in rural and urban Punjab.

Zook, launched in India in March 2008, is India’s No. 1 Mobile Fetch Engine that gets exact answers to ANY query, across the whole of India. The service is accessible via mobile browsers ( or just by sending a SMS to 57575665. Zook is a free service, but the operators’ SMS or data plan charges for GPRS may apply.

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