INDIA: LAVA International Ltd announced its entry into the high-end smartphone category with its new flagship smartphone, Lava Iris504q.
The phone boasts of technologically advanced gesture motion control that reinvents the mobile experience and set a new standard for smartphones in its category. Lava Iris504q is designed to address a large and important segment of the smartphone market where customers are looking to upgrade to an affordable, easy-to-use, full-featured and technologically competitive smartphone.
The Lava Iris 504q is a high-end Android smartphone with 8.4mm thickness that makes it the slimmest in its category. It brings HD experience to a 5 inch IPS screen with OGS display technology and a resolution of 1280x720 pixels. The new gesture motion feature allows the users to interact with the phone with just a swipe of the hand in the air.
The gesture control feature can be used for clicking photos, changing tracks on the music player and video player, tuning FM channels and browsing entertainment gallery on the smartphone.
Powered by a Quad Core 1.2GHz processor and running on Android 4.2 (Jelly Bean), the Iris 504q comes with an intelligent flip cover, offering comfort and convenience to the consumer. This device sports an 8MP camera (rear auto-focus with in-built flash and BSI sensor) that provides multiple camera options to capture stunning photographs and a 2 MP front camera for 3G video calling. .
Lava Iris 504q also packs in 1GB RAM and an internal memory of 4 GB, which is expandable up to 32 GB, giving users enough space to store their multimedia content. A large 2,000-mAh battery provides ample back up for multimedia, stand by and talk time.
Lava Iris 504q is a super slim, fast and easy-to-use smartphone that delivers effortless multitasking, making life easier and hassle-free. Priced at Rs. 13,499 Lava Iris 504q will be available across national retail chain stores, multi-brand outlets across India and online stores beginning fourth week of June.
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