Monday, January 16, 2012

Motorola Solutions’ platform simplifies deployment, management of mobile apps for retailers

NRF 101st Annual Convention & Expo, NEW YORK, USA: Motorola Solutions Inc. unveiled the NX Integrated Services Platform – including the NX 4500 and NX 6500 – to simplify retailers’ deployment and management of branch office networking and communications.

This new branch office solution allows retailers to elevate the customer experience while reducing the burden for IT staff. Retail associates can now have mobile access to voice, data and advanced applications, all delivered by a single platform.

Retailers are challenged with managing complex interactions with today’s connected consumers, to build a consistent brand experience in-store, online and with mobile commerce. Increasing use of mobile devices along with bandwidth-heavy mobile applications, both by retail associates and shoppers, requires IT infrastructure that supports today’s needs with the flexibility to evolve for tomorrow.

Motorola also launched the Proximity Awareness and Analytics Solution, further advancing retailers’ abilities to offer personalized customer service. This solution brings real-time data collection, analysis and visualization to Motorola’s industry-leading WLAN portfolio. It enables innovative, real-time mobility-based loyalty programs and delivers actionable data for improving the effectiveness of store operations, enhancing customer engagement and conversion.

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