GERMANY: The smartphone application market for mobile healthcare will reach $1.3 billion in 2012 – up from $718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison to the $6 trillion of the overall global healthcare market.
Several factors (especially, smartphone penetration), will continue, however, to drive mHealth market growth over the next couple of years. These findings are part of our new Mobile Health Market Report 2011-2016 report.
The increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. As a number of big healthcare companies published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder (e.g., Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app) sensors are a growing part of the landscape.
In 2012 the number of mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million. Compared to the 124 million users who downloaded mHealth smarthphone applications in 2011, this is a near doubling.
The technical aspects of the healthcare landscape are changing rapidly and fundamentally. Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.
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