2013 International CES, CHINA: ZTE Corp. announced the global launch of the T82, an Android mobile handset designed to help mobile phone users make the transition to their first smartphone.
The phone, and customised UI (User Interface), was designed together with Australian carrier, Telstra.
Released as EasyTouch 4G in Australia, the T82 is the first smartphone in a series of ’Easy’ devices from ZTE and Telstra. It sits alongside two feature phones designed for the older demographic, the Telstra Easy Discovery 3 and the Telstra EasyCall 2, which are also being made available to carriers globally today.
He Shiyou, ZTE EVP and Head of the Terminal Division said, “This next stage in the development of ‘Easy’ devices showcases just how ZTE works closely with its carrier partners to help them deliver innovative and tailored products for their markets and key segments."
Telstra designed the Easy UI user experience features while ZTE provided the hardware and development integration expertise.
“Telstra has done a great job in delivering user-friendly software, allowing us to deliver the T82 as the next ‘Easy’ product in the range,” said He. “Through this partnership, we are now able to bring the T82 to other markets around the world and help drive the move to smartphones with existing feature phone users and older less tech savvy customers.”
ZTE T82 comes with a 4.3” capacitive touch screen, an 8 mega-pixel camera with LED Flash, MP3 player, Bluetooth connectivity, 4GB of internal memory expandable to 32GB with a Micro SD memory card, Android operating system as well as an enhanced lock screen and preloaded simple widgets; Phone, Internet, Media and Settings which provide quick access information and simple shortcuts to daily tasks at your fingertips.
“It’s the easy-to-use interface that really sets this phone apart. Four big button ’Easy’ widgets for Phone, Internet, Media and Settings, show unread or un-actioned email, text and call notifications on the lock screen and home screens, while maintaining the flexible and powerful Android platform,” said David Powell, Telstra’s GM Device Experience, Apps and OS.
“Using these enhanced widgets has helped to maintain the native Android user experience as much as possible. All the Easy widgets are removable, so as a customer gets more and more familiar with their new smartphone, they can choose to either remove or add Easy features as they need.”
The T82 was also designed with the needs of older customers in mind, informed by insights from Telstra workshops and feedback to previous Easy products.
“Telstra and ZTE have been working closely for more than six months designing and refining the EasyTouch® 4G and taking on board feedback from our customers who are looking at moving to a smartphone. Those customers told us they wanted a way to get to the core functions they need, quickly and with minimal fuss, to ensure they stay connected with their family and loved ones,” added Powell.