Thursday, January 3, 2013

Aircel launches ‘Pocket Music International’ for youth

INDIA: In its commitment to offer innovative products and services to youth, Aircel, one of India’s leading telecom players, launched an exciting and innovative service ‘Pocket Music International’ for the young music lovers of international music.

Aircel subscribers can now download and enjoy full tracks from a vast catalogue consisting of international music provided by top two global music recording giants - Sony and Universal. The catalogue includes top international artists like, Justin Bieber, Rihanna, Beyonce, Michael Jackson, Enrique Iglesias, Bryan Adams, Pitbull, Black Eyed Peas, Jennifer Lopez and many more. This is the ‘first of its kind’ service exclusively offering international music genres.

Anupam Vasudev, chief marketing officer, Aircel, said: “As a brand, Aircel has always understood the pulse of youth and introduced innovative products and services to bring Limitless fun and delight.   With ‘Pocket Music International’, Aircel offers youngsters a one stop destination for international music wherein they can download songs from a wide range of international artists at an affordable price.

"Today’s youth love international music of different genres like pop, rock and hip hop and thus this service is specially designed to offer such music on the move, anytime, anywhere.”

Aircel subscribers can visit the WAP portal on their mobile handset and download full songs of their favourite international artists anytime, anywhere. This service is also one of the best ‘value for money’ products in the segment. The product is available on a daily subscription of Rs. 5 in which the user gets five song downloads daily, which translates to Re 1 per song.

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