Monday, January 28, 2013

Buzzinbees wins special jury prize for most disruptive innovation

FRANCE: Buzzinbees won the Pôle SCS special jury prize rewarding the most disruptive innovation: its machine-to-machine (M2M) solution lowers mobile infrastructure costs by a factor of over 100, allowing telecommunication operators to offer inexpensive M2M communication and cater for the long tail of this explosive market.

For M2M to gain mass adoption, communication price must come at a fraction of the cost of the device, while setting up this communication must be very simple. By allowing mobile operators to reuse their existing infrastructure without adding any specific equipment and without penalizing existing telephony services, Buzzinbees enables the industry to build and market communicating objects at prices below $25, including lifetime subscription for M2M communications.

Today, only high-end applications (luxury cars, transportation of goods, telemedicine, etc...) can benefit from M2M communications through mobile networks while allowing operators to cover their costs; it is not possible for operators to massively offer M2M communication under 50¢ per month and per machine.

To overcome this situation, some startups have proposed to create specialized networks based on proprietary technology. With its innovative approach, Buzzinbees makes it possible to reuse existing technology and mobile networks, making commercial success much more likely.

With Buzzinbees, operators can seize the market long tail, where the number of specialized applications has the upper hand on a small number of mass-market applications.

Buzzinbees filed six key patents, making its MLR — M2M location register, the equivalent of an HLR for M2M — the lynchpin of M2M communication: operators can scale the number of connected devices into their existing networks by a factor of well over a hundred, activate them while they roam, rehome them and offer central and flexible invoicing without additional investment.

Buzzinbees leveraged its flagship product — Bee-SOON — to endow its MLR with proven interoperability and unmatched scalability.

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