Thursday, April 26, 2012

Micromax launches “AISHA” with A50 Superfone Ninja

BANGALORE, INDIA: Micromax Informatics Ltd, the 12th largest handset manufacturer in the world (according to Global Handset Vendor Market share report from Strategy Analytics), announced the launch of A50 Ninja, which comes with an Artificial Intelligence Speech Handset Assistant, “AISHA”.

Priced at Rs. 4,999/- the Micromax A50 Ninja makes an effort to provide an affordable smartphone solution for the masses who have longed for a phone which is not just smart but an intelligent device. In succession to A85, A75, A73 and A78, Micromax intensifies its Superfone portfolio by introducing A50 and thus offering handsets ranging from Rs. 4,999 to Rs. 12,500.

The A50 runs on Android version 2.3.6 (Gingerbread) with a processor speed of 650 MHz. The phone features a 7.9 cms multi touch capacitive screen to provide ease to the users. It’s another dual SIM Android powered offering from Micromax. However, with A50 Micromax offers a new innovation to the user in form of AISHA. Through the voice recognition tool, Users can initiate a Google search, view stock market details, Know phone status, movie reviews, make calls, read news of desired locations, know horoscopes, make language translations and also view recipes through AISHA. This is not just enough, AISHA helps you to inquire your missed calls, send message, inquire date and time, weather conditions, pose knowledge questions and a number of jobs to count on.

AISHA is an application that translates words into action. By simply speaking to the phone, the users can connect with the people, businesses and activities that are important to you. With AISHA if the users need to check the weather conditions they just need to say ‘What is the weather in Delhi’ and AISHA will respond saying “The weather will be sunny".

For the smooth functioning of AISHA to provide an intelligent and immediate response, Micromax has back-end tie up with leading Indian portals such as,, etc.

Through AISHA, the users can update their status on Facebook and Twitter. A50 comes on the Gingerbread platform and the users can discover a hub of apps that awaits them at the Google Play Store ranging from entertainment to music apps. Micromax A50 sports a 2.0 MP camera.

Superfone A50 Ninja is available at an attractive price of Rs. 4,999. This model will be available across all leading retail outlets in India.

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