Reliance Communications to lead the next wave of the mobile internet usage through Android

MUMBAI, INDIA: Reliance Communications, India’s fully integrated telecommunications service provider, today announced its plans to exclusively market Android TM* devices in India over its superior network for the next two years. Through this strategic collaboration with Google, Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country.

Reliance Communications, the first telecom operator in the country to collaborate with Google, is committed to devote dedicated resources to accelerate the delivery of superior services, content and applications for Android device users.

Reliance Communications will create exclusive data plans and services specifically targeted to promote Android devices on its network. This collaboration will ensure that the data plan is optimized for usage with Android devices; the services offered will help create a distinctive and enhanced experience for existing customers on its network using Android devices along with the promotion of at least one 3G data plan.

In line with other such collaborations in mature markets like USA, Japan and Australia, Google has associated with Reliance Communications to leverage the pan India high quality Reliance network, especially the superior Reliance 3G network along with the fastest growing Android mobile platform to deliver leading-edge mobile applications, services and devices.

Through this collaboration Reliance Communications will offer an exclusive free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, exclusive apps and content in addition to the dedicated Android experience zone at Reliance retail outlets across the country. The range of Android Smartphones to work best on the superior Reliance network will come from leading handset manufacturers in the world over the next two years.

Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications, said: “In line with the rapid growth of Smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android powered services and devices.”

The marketing activities will include Above the Line / Below the Line activities, developing co-branded mobile applications for Android Smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next 2 years.

To reveal the distinctive affiliation between Reliance and Android, Reliance Communications has introduced the Reliance – Android “BLUE BOT” advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’ symbolizing the partnership as ‘Be Blue, it’s Simply Better!!’