UBIFRANCE launches its mobile application

FRANCE: UBIFRANCE is taking a position on mobile Internet by deploying the first ever iPhone application intended to promote French companies abroad. With this tool, Ubifrance wishes to facilitate companies’ access to foreign markets by providing them with a simple, efficient application which can be downloaded from each of its 63 offices established in 44 countries.

The launch of Ubifrance’s iPhone application follows the 2010 online activation of the new ubifrance.fr website, the ubifrance.com platform (slated to host over 50 country blogs in foreign languages starting next semester), as well as the inclusion of social media in its internet marketing strategy. This iPhone application is the first in a series of mobile applications, to be followed by an Android and a Blackberry version in the first half of 2011.

“Our positioning on mobile Internet will help us provide even closer support to French companies and to enhance their standing with foreign operators,” explains Online Marketing Department Head Mohamed Khodja. “We are very proud of this application, developed to perfectly meet companies’ needs and expectations,” he adds.

The UBIFRANCE application: the vital organizer for any business leader wanting to develop his business abroad

- It provides real-time content about the latest developments in the markets broken down into business sectors and geographic areas according to user-preset parameters. All content may be shared directly via email, Twitter and Facebook.

- In one click, users may access the entire range of services offered by Ubifrance (including contacts with its local representatives sector by sector) and its partners.

- The application features a schedule of tradeshows and international events broken down by sector and geographic area (including the list of French companies attending).

- A country-specific access (in the local language, currently available for 13 countries) is intended for foreign professionals wanting to initiate commercial relations on their own market with French companies. Ultimately, over 50 countries will be covered.

- By early 2011, the application will include a tab intended for Business Volunteering Abroad including a multi-criteria search engine for missions on offer by companies.