MADURAI, INDIA: In a path breaking and significant initiative, Madura Microfinance Ltd will provide mobile connectivity to its members across Tamil Nadu to enable them in expanding their business operations beyond limiting boundaries. The Madura Carnival, will launch this “upwardly mobile” initiative while also celebrating Madura Microfinance’s fifteenth year of operations.
Under the banner of m4 (Madura Mobile Micro Markets), the Micro-Markets division of Madura will dial into 3000 villages across Tamil Nadu with the aim of providing connectivity and mobile-based market linkages to its members. This initiative will run for a period of two months from February 20th to April 25th. Further, there are several activities from road shows (at the village level), events (with a group of villages), and carnivals (fun-filled events at the cluster level) that will take place with the aim of reaching 1 million people.
Partnering with Vodafone and Nokia, the m4 initiative will empower members with Mobile, SIM and Voice based services while also providing the rural populace with health and business tips through Voice alerts. Each member will be provided with a good mobile handset that can be purchased with an interest free loan along with a prepaid calling plan.
Calls will be priced at nominal rates so that the mobile is affordable. Education on how to use the mobile and benefits of business opportunities through mobile will be explained to all members so that they connect to the initiative to take their businesses beyond their villages.
“We at Madura believe in the power of technology and its inherent capability to be a great leveller. The “upwardly mobile” initiative is one in a series of our efforts to empower rural communities to be truly successful. Being connected via mobiles will enable building of market linkages for our members,” said Sunder Thiyagarajan, head of Madura Micro-Markets.