Wednesday, February 16, 2011

Tata Docomo to trial Xius' NFC-enabled mobile touch transition active poster solution

HYDERABAD, INDIA & WOBURN, USA: XIUS, a leader in delivering innovative mobile transaction solutions for mobile operators and MVNOs worldwide, announced that it has recently signed agreements with Tata Docomo to deliver its Mobile Touch Transaction (MTT) solutions, offering Tata Docomo the unique opportunity for optimization of revenue by providing anytime, anywhere electronic talk time recharge, bill payment, and other value-added services in self-service mode using near field communications technology.

Tata Docomo will trial the MTT services within Hyderabad, offering a number of customers access to this new retail mobile experience via the Tata Docomo distribution channel. Initial transactions will include mobile phone top-up, download of ringtones (Polytones), and download of wallpaper.

The MTT solution addresses the mobile operators’ desire to increase its retail points of presence, provide self-service to more non-traditional top-up and other value-added service points (coffee shops, etc) through self-service Active Posters, which are intuitive and easy to use. As well, the solution provides the mobile operator with the security and controls expected of a carrier-grade solution while integrating to billing systems as well as multiple value-added service platforms, ensuring delivery of purchased product as well as the receipt of payment for the same. The solution is an innovative end-to-end purchase, delivery, and payment solution – all in one.

The network-agnostic Mobile Touch Transaction (MTT) solution works through a network of multiple touch points, such as RFID Sticki, Contactless-SIM, Touch Pads, In-car services and Active Posters. Active Posters or APs are a type of printed electronic technology with paper-thin-self-service terminal device and glass touch sensing. The APs act as virtual malls, enabling as many as 18 retail touch points at any customer gathering point.

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