Thursday, December 29, 2011

Airtel Digital TV now offers maximum number of real HD channels

NEW DELHI, USA: Airtel Digital TV, the DTH service from Bharti Airtel, announced the addition of ‘ESPN HD’ and ‘Star Cricket HD’ to its Real HD portfolio.

With this Airtel digital TV has augmented its Real HD channel count to 14 - the highest in India and total channel count to 275 that include 242 Standard Definition (SD) channels and 14 Real High Definition (HD) channels. The addition is consistent with Airtel digital TV’s promise of enriching the experience of its customers across India with a strikingly superior quality, audio-video experience.

According to Shashi Arora, CEO - DTH/Media, Bharti Airtel: “Bharti Airtel has always taken the lead in continually bringing in richer content and a superior experience for its customers. Apart from having the most number of sports channels on Real HD, Airtel digital TV also packs in Real HD channels across other available genres be it movies, wildlife, infotainment or entertainment. We believe the category will continue to be a key growth driver for us going forward and this latest addition to our channel bouquet will offer a compelling service proposition for DTH customers.”

The new channels ‘ESPN HD’ and ‘Star Cricket HD’ will be available to all the customers on channel No. 220 and 221 respectively. ‘Ten HD’ available at Channel No. 223 will be a part of ala carte HD top up priced at Rs. 34 inclusive tax each per month, whereas ‘ESPN HD’ and ‘Star Cricket HD’ will be available at Rs. 40 each or at a combo pack of Rs. 55 per month.

To add any of these channels, customers just need to send an SMS, ‘ADD channel number’ from their registered telephone number to 54325. Alternatively, the customers can order the channels from Self Care on the OR through the Self Care application on their mobile. The customers also have an option of three language interfaces on their Programme Guide to chose from - English, Hindi and Tamil.

Airtel digital TV now has three real HD sports channels for sports enthusiasts - ‘Ten HD’, ‘ESPN HD’ and ‘Star Cricket HD’ which entitles the HD customers to a better quality viewing of the most awaited India vs. Australia series. The customers can enjoy real high definition (HD) experience with 14 most popular channels in Real High Definition - NGC, Discovery, Movies Now, Star Gold, Star Movies, Star Plus, Star World, UTV Stars HD, History TV 18 HD, Colors HD, CNBC TV 18 Prime HD, Ten HD, ESPN HD and Star Cricket HD.

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