ZTE joins Power Matters Alliance

Mobile World Congress 2013, CHINA: ZTE has joined Power Matters Alliance (PMA). The news originally broke at the Mobile World Congress (MWC) exhibition.

With the evolution of consumer electronics, the average number of products consumers use is growing. Despite improving the efficiency and level of access these devices provide, consumers remain tethered to a range of charging devices and power cords.

PMA is a wireless charging standards organization that has emerged to establish guidelines and standardize an infrastructure for the future of wireless power. PMA is committed to creating wireless power supply standards for handsets and electronic equipment that conform to IEEE standards, and it is bringing together large organizations, such as AT&T, Google, and Starbucks, to help achieve these goals.

The need for a standardized wireless charging infrastructure stems from the current environment where terminal units differ in power parameter requirements and wireless charging is confined to only a few handsets and certain geographical regions. As the world's fourth-largest handset manufacturer,

ZTE supplies over 10 million units annually, and is uniquely positioned to contribute to the development of wireless charging solutions. By joining PMA, ZTE offers a strong boost to the commercial popularization of wireless charging technology and the unification of international wireless charging standards.

"Battery life has always been a challenge for manufacturers of smartphones as well as a bottleneck in advancing smartphone development,” said Kan Yulun, corporate VP of ZTE and CTO of the ZTE Mobile Device Division. “Wireless charging is one of the next big innovations in smartphones and we are currently conducting research and development in this area in the hopes of enriching consumers’ lives through increasingly intelligent solutions."