ZTE India appoints Xu Dejun as CEO

INDIA: ZTE Telecom India Pvt Ltd announced the appointment of Xu Dejun as its CEO for its India operations.

The company also announced that its India 2012 sales hit $700 million, reflecting an increase over the past two years.

Xu Dejun began working at ZTE in 2001 at the company’s headquarters in Shenzhen, China, before moving to India in 2005. He has over a decade of experience in international projects and business development and marketing. Prior to his appointment as India CEO, Xu worked as ZTE Africa’s head of international projects, as ZTE India’s head of technical sales and as the senior vice president of ZTE India’s Indian Engineering Service Center.

“India is an important market for us. In 2013, we have renewed our focus on key customers, our service business and terminals,” said Xu, “Further, our enterprise business is expanding at a phenomenal rate and we have focused partner initiatives in place to build more synergy there. In addition, we’re working on various projects for education, hospitality and smart cities.”

ZTE was the partner of choice for the first LTE rollout in India, a collaboration with Bharti Airtel. In addition, ZTE worked with Beetel Teletech to successfully expand its data product portfolio, into the enterprise space. As a testament to ZTE’s efficiency implementing cost-effective broadband infrastructure and its contribution to economic growth in India, the company was recognized as the India’s best broadband infrastructure company for the 2011-2012 year by the Voice & Data 100 Survey 2012.

In 2013, ZTE will launch a range of terminals including 3G data cards and smartphones in India, with a view to a 30 percent increase in smartphone revenue.