Tuesday, February 16, 2010

Comverse brings location-aware messaging to mobile communications

WAKEFIELD, USA: At the’s Mobile World Congress in Barcelona, Comverse will demonstrate the benefits of mashing-up location with many forms of mobile messaging, including text messaging (SMS), multimedia messaging (MMS) and visual voicemail.

Location-Aware Messaging enables mobile users to share their location with contacts for an enhanced communication experience. For example, mobile users can receive a map of the real-time location of the person sending them a voice, text or multimedia message. Or, the receiver of a voicemail can find out the geographic whereabouts of the caller at the time the message was left.

The demonstration has been created using map data from NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions.

“Merging advanced geographic digital information seamlessly with Comverse messaging and visual voicemail adds value to mobile communications,” said Daphna Steinmetz, Chief Innovation Officer at Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

“This attractive service,” Steinmetz said, “may become a ‘must-have’ for many mobile segments, such as business travelers and tourists, adding insight and a deeper level of sharing to communication as we know it today.”

Location-Aware Messaging takes advantage of the telecom network’s existing infrastructure and software providing subscribers with helpful information, such as map information that allows users to find places or locate friends.

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