Trends in telecoms change our lives

BARCELONA, SPAIN: About 50,000 telecoms and media professionals gathered in Barcelona last week for the GSMA Mobile World Congress. Ericsson presented its telecoms vision and latest solutions.

"The industry is defining a lot of our futures," says Michael O'Hara, chief Marketing Officer of the GSM Association. "If you think about connecting every object in the world, everything in our lives is affected by mobile, whether it's our health monitors, cars, or smart grids. We're entering the era of the connected lifestyle," he said.

Ericsson has been preparing its presence at the huge industry fair for about six months. Ben deVries, head of Experience Marketing for Ericsson, says: "We start by thinking about what we want to communicate, and from there we develop the content. The theme for this year is Time to Act, Space to Think."

Ericsson has demonstrations of how telecoms can transform five industries through telecoms: transport, health, government, media and utilities.

"The industry needs to move, and fast, right now. The world is changing and we need to lead the change. Visitors will experience this in every aspect of our communications, from online to in person," says deVries.