Thursday, February 11, 2010

adsmobi launches global mobile media buying platform

Mobile World Congress 2010; NEW YORK, USA & BARCELONA, SPAIN: adsmobi Inc. has launched its new mobile media-buying platform.

adsmobi is a newly formed company in the exploding mobile advertising space enabling advertisers to reach their mobile audience worldwide. adsmobi is based in New York City.

adsmobi has partnered with ad network aggregator Smaato and has access to Smaato’s worldwide network inventory of 2500+ publishers with 4+ billion ad requests monthly. adsmobi delivers value to brands and mobile advertisers by providing targeted access to premium mobile inventory consisting of mobile website publishers and mobile applications – including apps for iPhone and Android devices.

The adsmobi team is led by Ramy Yared, Managing Director formerly with Smaato and Buzzcity. adsmobi will provide advertisers with sophisticated targeting capabilities such as location, audience selling, demographic targeting as well as channel categories. Advertisers will have online access to analytics and performance data.

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