Vringo reaches 100,000 subscriber milestone in Malaysia

NEW YORK, USA: Vringo Inc., a provider of video ringtones and personalization solutions for mobile devices, announced that it has exceeded 100,000 subscribers in Malaysia together with its partner, Maxis.

This milestone is noteworthy in that Vringo has achieved roughly one percent penetration of the Maxis subscriber base in Malaysia in less than one year following the initial commercial launch. Maxis' subscriptions total 12.97 million as at June 30, 2010, and the company is also the leading regional content player with 36.6 percent of non-voice revenue.

Vringo's operational goal is to achieve at least one percent penetration of the subscriber base for each new commercial service it launches in any given geography.

Andrew Perlman, Vringo's president, said: "We are pleased to have achieved the 100,000 subscriber milestone in Malaysia, this is an important milestone for adoption of the Vringo service. By meeting this target we have further validated our business model which we look to replicate in Singapore, the US and the UK later this year with our partners StarHub, Orange and Verizon."

Kee Saik Meng, Maxis' Head of Games and Social Network, said: "The pace of adoption for our joint Maxis-Vringo service has grown dramatically in the month of October and continues today. In fact, we are now adding new subscribers at a rate of well over 1,000 each day. As Maxis continues to forge strategic partnerships and grow an ecosystem of next generation services, these early landmarks bode well for long-term growth of the Vringo video ringtone and other wanted entertainment services from Maxis."

Vringo's fully-hosted carrier platform is currently deployed for international mobile partners in five markets, with several new launches anticipated soon. Vringo's scalable, cloud-based distributed application architecture enables a carrier's subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends.

Besides carrier partners, Vringo has content partnerships with major artists, celebrities and content providers including T-Pain, Muhammad Ali, Tiesto, Turner, Marvel, Hungama Mobile, RTL and Ingrooves.