Wednesday, November 10, 2010

Dell expands mobile product portfolio in India with new series of smartphones

INDIA: Re-iterating India’s strategic importance and its commitment to the growing number of smartphone users here, Dell has launched its first high-value smartphones XCD28 and XCD35 in India.

Priced starting at Rs. 10,990 for XCD28 and 16,990 for XCD35, these are the first Dell smartphones targeted specifically at addressing key use cases at such price points anywhere in the world (in the open market, that is without any bundling options with a telecom provider). While XCD28 will be immediately available in the market, XCD35 will be available by December 2010.

“For more than 25 years, Dell has played a critical role in transforming computing, enabling more affordable and more pervasive access to technology around the world. With today’s launch, we extend the same pioneering edge to the smartphones market as starting with the XCD series, we look to offer technology solutions to a much larger audience,” said Mahesh Bhalla, General Manager, Consumer & SMB, Dell India.

“In the fast growing Indian mobile market, this will allow more and more Gen Y and mobile professionals to access a rich browsing and multimedia experience, backed with the assurance of an uncompromising, market-leading service support,” he added.

“Today’s launch validates our intention to bring accessible technology to key markets like India as we work relentlessly to enable our customers to grow and thrive. India is one of the fastest growing global markets for mobile devices as well as PCs. We chose to launch the new XCD range of smartphones first in India to offer a complete portfolio of Dell mobile Internet products in all screen sizes”, said Farooq Butt, VP Worldwide Business Development & Strategy, Dell Inc.

Powered by Android 2.1 OS, with built-in 3G for high speed connectivity options including WiFi and Bluetooth, the Dell XCD28 offers full Internet browsing with native browser, a media player supporting multiple formats for videos, music and photos and features such as location awareness.

Additional features have been added to cater to the Indian market tastes such as FM Radio and access to Microsoft Email Exchange through Activesync. With a 2.8-inch LCD touch screen display and a 3.2 megapixel digital camera that can click images in real quality, the Dell XCD28 is a complete entertainment mobile gadget at an affordable pricing.

Access to the multiple applications available on the Android Market makes life more exciting while on-the-go. The phones come equipped with 200MB of internal memory that can be increased up to 16GB using Micro SD memory cards.

Packed with the most popular features of a mobile phone, the Dell XCD35 boasts of a 3.5-inch capacitive touch screen display for a richer entertainment and multimedia experience.

As a first in the Indian market for smartphones at these price points, Dell XCD28 and Dell XCD35 are equipped with one year Advanced Exchange Warranty that assures users with an immediate replacement option if faced with any hardware issue with their Dell smart phone. Available at Dell Stores and leading mobile stores in India, the Dell XCD range aims to put the Indian consumer at the forefront of affordable access to the latest in entertainment, connectivity and mobility.

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