REDWOOD CITY, USA: Openwave Systems Inc., a global software innovator delivering context-aware mediation and messaging solutions, has announced Openwave Passport: Smart Policy Edition, a key solution in its Traffic Mediation product family.
Passport is designed to enable mobile operators to successfully roll out new tiered pricing plans and rapidly adapt to changing market needs and growing demand. Passport: Smart Policy Edition incorporates a new feature set that includes advanced support for group-based pricing plans that can span multiple devices and users, as well as accumulated time plans.
As announced today, Openwave is also working in collaboration with F5 Networks Inc., a leader in Application Delivery Networking (ADN), to provide intelligent integration of the companies’ products and enable smart, dynamic policy control and enforcement with user- and service-level awareness for wireless operators worldwide.
Through the technology partnership, Openwave Passport: Smart Policy Edition and Openwave Integra, a traffic and policy management solution, will be integrated with F5 BIG-IP solutions.
“F5 is pleased to collaborate with Openwave to help enable service providers to deliver policy-based services that enhance their network operations and unlock new monetization opportunities,” said Jim Ritchings, VP of Business Development, F5.
“We believe that the combined F5 and Openwave solution will be instrumental in helping operators to rapidly adapt to the rising data growth challenges and get ahead of the demand by better managing their networks and creating new revenue streams.”
“As mobile data usage increases, new opportunities also arise to monetize these services,” said Graham Finnie, chief analyst, Heavy Reading. “Operators need new tools and streamlined business processes that enable them to become more creative and dynamic in how they define data service plans, how they target and communicate these plans to their subscribers, and how they measure the revenue impact of these plans, using business-oriented key performance indicators.”
“The all-you-can-eat data plans are all but going away and an operator’s success hinges upon their ability to deliver innovative service plans that are tailored to match a variety of online behaviors,” said John Giere, senior vice president of products and marketing, Openwave.
“Openwave Passport enables operators to create plans based on characteristics such as the data consumption patterns, type of content and nature of applications most frequently accessed by the user to effectively target price plans for every lifestyle.”
In addition to providing rich end user engagement capabilities through proactive notification (e.g. when roaming, nearing or exceeding service level quotas), targeted service discovery and rich service self-care facilities, the latest Passport offering has advanced support for group pricing plans, enabling multiple devices, members of a family or a small enterprise to share a common service plan.
Operators can also offer bundled price plans based on various traffic profiles such as browsing, email, home network versus roaming, peak versus off-peak, defining specific quotas and bandwidth allowances in each case.
In addition, Passport also supports accumulated time plans where users can buy a chunk of online time and use it at will. For example, a user could purchase 10 hours of online time and use it as he or she desires over a predetermined duration of time. Passport is deployed as part of Openwave’s IP traffic mediation solution. In cases where the operator has already deployed a network policy solution, Passport can coexist and integrate with a centralized policy controller.
Passport: Smart Policy Edition is expected to be generally available in the first quarter of calendar 2011.