Operators need to grow profitably in long run

PADERBORN, GERMANY: In the past, operators could easily grow through local market penetration and mergers and acquisitions to enlarge their subscriber base. As these means of growth do no longer exist, operators need to focus on other areas in order to achieve higher revenues and bigger margins.

One way to do this is to capitalize on the huge increase in data services without increasing network costs. The second is the ability to identify their customers and to provide customized offerings. The third and most important one is to lead and drive other industries to get onto the machine-to-machine platform.

Orga Systems supports operators in strategically defining this future path, rather than letting them search for new ways themselves.

Squeeze between increasing network costs and decreasing data revenues
The challenge operators have to face is that they cannot constantly keep increasing their network costs. Since in a couple of years' time, network costs will not be able to pay any more for the revenues coming from data, operators need to rely on dynamic real-time policy management.

In the past, policy management has been seen as dissatisfactory for the customer because operators have been decreasing the bandwidth for one customer and increasing it for another. To avoid this feeling in the future, operators will have to differentiate the type of service or SLA for specific customers at a specific time.

Unique bandwidth management solution
To avoid dissatisfaction for the customer, operators cannot just reduce the speed for a specific customer and provide it to another customer. They need to offer to their affected customers the ability to increase their speed.

Orga Systems provides an integrated solution where operators are able to enforce the quality and speed of service through the network to a specific customer based on tariff. The solution also gives "slowed-down" customers the ability to do online charging in real-time. This way they can top-up online immediately on their mobiles if they wish to download a movie or YouTube clip, not at the expense of high-end customers. Then they would get immediate access to that bandwidth again.

This integration between the network and IT, provided by Orga Systems, is unique.