Friday, July 9, 2010

Huge growth forecast in mobile app market

MELBOURNE, INDIA: The dominance of Apple’s iPhone in the mobile app download market will be eroded over the coming years as rivals Android, Symbian and BlackBerry make inroads, Ovum has forecast.

A new report by the independent telecoms analyst states that mobile application downloads generated by non-operator application stores will grow by a CAGR of around 41 percent globally over the next five years, with total downloads almost reaching 21.3 billion by 2015. That’s up from 2.69 billion in 2009.

According to Ovum estimates, Apple generated a massive 67 percent of all smartphone app downloads in 2009, despite claiming just 14 percent of the overall smartphone installed base. Symbian, conversely, commanded a 49 percent share of the smartphone installed base, but only generated an estimated 9 percent of the total applications downloads market.

The report states in 2015 Apple will generate a relatively modest 22 percent of app downloads, compared to 19 percent for Symbian.

Michele Mackenzie, principal analyst at Ovum and report co-author, said: “The iPhone generates the lion’s share of smartphone app downloads but over the period we will see the share of application downloads becoming more equally distributed. Over the forecast period other smartphone platforms gain ground and by 2015 the landscape looks very different in terms of market share.”

Between 2009-15, Ovum expects Google’s Android to increase its smartphone base from 5 percent to 18 percent penetration, and its mobile application download share from 14 percent to 26% percent.

While BlackBerry looks set to lose smartphone share over the forecast period as newer players like Android move in aggressively, it will more than triple its share of the app download market from 5 percent to 17 percent. Similarly, Microsoft loses smartphone share, but doubles its mobile application download share.

Adam Leach, Ovum principal analyst and report co-author, said that while North America will continue to dominate, its share of the smartphone mobile app downloads market will decrease from 57 percent in 2009 to 31 percent in 2015.

“Application stores benefit from a vast appetite for applications in this region as well as a growing smartphone base, as well as the fact that the dominant smartphone players have their roots in the North American market,” he added.
Ovum expects Asia Pacific to experience the highest growth, with its share of the global market set to quadruple from 5% in the early phase to 20% by 2015. This growth will be driven by growing penetration of smartphones in the region coupled with the increased availability of applications with local relevance.

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