EL SEGUNDO, USA: To support media coverage of Apple Inc.’s announcement of its next-generation iPhone today, iSuppli Corp. is issuing the following fast facts:
* Apple in the first quarter shipped 8.8 million iPhones, giving it a 3.04 percent share of the market for all kinds of cell phones. Company shipments rose by 0.2 percent from 8.7 million in the fourth quarter of 2009, giving Apple the No. 6 position in the market in the first quarter, up from ninth place in the fourth quarter of 2009. Apple achieved the second-largest sequential increase in shipments among the Top 10 cell phone brands in the first quarter.
* “Smart phones represent the hottest segment of the cell phone market, with unit shipment growth of 35.5 percent expected in 2010, compared to 11.3 percent for the overall mobile handset business,” noted Tina Teng, senior analyst, wireless communications, for iSuppli.
“Because of this, companies that are exclusively focused on this area, like Apple, have managed to move up to near the top tier of the global cell phone business. This shows that the smart phone is reshaping the competitive landscape of the wireless business.”
* The global smart phone business will more than double from 2010 to 2014. Shipments will rise to 506 million units in 2014, up from 246.9 million in 2010, as shown in the attached figure.
* Apple’s strong iPhone sales are boosting its Macintosh sales. The company was the only U.S. PC OEM that managed to outperform the PC market in the first quarter. Apple’s PC shipments rose by 32.4 percent from a year earlier.
* “Apple’s Macintosh line is benefitting from the halo effect of the enormous popularity of its iPhones and iPads,” said Matthew Wilkins, principal analyst for compute platforms at iSuppli.Source: iSuppli, USA.
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