NEW DELHI, INDIA: NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, said that Zee Studios, India’s premier English language movie channel, tapped NAVTEQ Media Solutions’ mobile ad network to promote its upcoming movie schedule to Airtel mobile users, a campaign that registered a high impact click through rate (CTR) with consumers.
The centerpiece of the promotion was as an application that mobile users downloaded to browse Zee Studio’s scheduled film broadcasts. After downloading the app, consumers could click on movie titles to view synopsis and movie critiques. High engagement was built with users enabling a calendar synch option which set reminders for movies they were interested in watching.
Free to download, the application is supported by NAVTEQ’s premium mobile ad network and received as high as 8.77 percent CTR from consumers who downloaded the application. NAVTEQ’s premium mobile ad network provides high quality and impactful mobile advertising solutions throughout India and the world.
“NAVTEQ has a long history with Airtel,” said Christopher Rothey, vice president, advertising, NAVTEQ. “We know the power of mobile advertising and believe it can actually help enhance the user experience of a new generation of applications and products throughout India.”
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