BOSTON, USA: Despite an ongoing global recession, the market for mobile media grew in excess of 10 percent in 2009, according to the Strategy Analytics Mobile Media Index (MMi), which benchmarks the growing mobile media industry. The index is a portfolio of 33 publicly listed companies in the mobile media space tracking company performance over the last two years.
This Strategy Analytics Wireless Media Strategies (WMS) service report, “Mobile Media Index 4Q2009: Mobile Media Rising,” indicates that all categories of mobile media were strong gainers in 2009.
The top five performers were:
Acotel (service delivery); 102 percent revenue growth
Cellebrum (multimedia); 74 percent revenue growth
Gamevil (gaming); 57 percent revenue growth
Bango (mobile payments); 57 percent revenue growth
For-side (multimedia); 37 percent revenue growth
The biggest losers were multimedia and gaming companies that were ill-prepared for the app store rush. They include Mobile Streams, THQ, Index, Global Fun and Hurray.
Senior analyst and report author, Josh Martin, believes that this is a precursor of things to come. “Everyone in the ecosystem, from creating to delivering content, is poised for real growth, but the market will not reward laggards. If you do not commit to mobile, you will not succeed.”
Director, David MacQueen, said, “Despite the recession, the strong gains in mobile media demonstrate the health of the industry which has been spurred on by a combination of:
* increased smartphone penetration and usage in developed markets; and
* huge subscriber growth in developing markets where the mobile phone is rapidly becoming the de facto device of choice for digital media consumption.
Future quarterly Mobile Media Index reports will provide an invaluable insight into how consumers are spending their money on mobile devices.
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