InfoTrends study reveals drivers of camera phone activity

WEYMOUTH, USA: A new study from InfoTrends has revealed that US consumers place a high value on having the ability to take photos with their mobile phones.

In fact, over half of respondents cited a camera for taking photos as a vital feature on their mobile phone, second only to text messaging capabilities and ranking significantly above all other features included in the survey.

This study also aimed to determine what factors encourage consumers to use the camera on their phones. Our survey results suggest that consumers with higher resolution camera phones capture, edit, upload, and print more of their camera phone photos.

This is in part because respondents with higher resolution camera phones are more likely to capture photos due to their increased image quality, and it is also likely that those with a greater interest in photography are more likely to deliberately purchase a camera phone with higher megapixels.

Regardless, as time goes on and specifications continue to improve, the availability of higher quality camera phones will likely provide a much needed boost to the entire mobile photography industry.

In addition to those with higher resolution camera phones, younger consumers also appear to be more active camera phone photographers. Notably, when asked how many camera phone photos they take every three months, respondents under age 18 reported taking nearly twice as many as total respondents. Significant differences also emerged when the responses to this question were segmented by other demographics.