Telcordia mobile ID delivers advanced subscriber information management

INDIA: Telcordia, a global leader in the development of IP, wireline, and mobile telecommunications software and services, announced the availability of Telcordia Mobile ID, an advanced subscriber information management solution that provides Communication Service Providers (CSPs) and content providers secure and accurate information and intelligence about its mobile subscriber base.

In turn, Mobile ID enables CSPs to deliver more relevant, personalized and targeted, content and services to its mobile subscriber base. With evolving network infrastructures, new mobile device capabilities and an ever-growing ecosystem of content providers, Mobile ID helps operators bridge the challenges of offering compatible and functional third party content to its subscriber base resulting in increased positive customer experience.

CSPs can extrapolate countless data points by outlining its customer's usage patterns, type of mobile device they use, location-based information, peak periods of use, frequently used services (e.g. voice, SMS, VoIP, etc.) and more. When this information is accurate, CSPs and mobile content providers can unlock millions of dollars in potential revenues by delivering relevant and personalized, value added services (VAS) services to subscribers.

"A mobile phone number is one of the most powerful forms of identity that people possess," said Richard Jacowleff, President, Interconnection Solutions, Telcordia.

"Accurately detailing a subscriber's mobile phone number is a powerful foundation to establishing a complete subscriber profile. CSPs and content providers can use Telcordia Mobile ID to develop and deliver behaviorally-based services, such as mobile advertising, location-based applications and promotions, and service upgrades."

Since the introduction of mobile number portability, there now are more than 50 countries that enable mobile subscribers to keep their mobile telephone number when switching carriers. Without accurate routing information to track the movement of numbers, this portability can wreak havoc for content providers.

Telcordia is the leading global supplier of number portability solutions with the most number portability deployments worldwide and it's this unique position that allows Mobile ID to provide authoritative, secure and accurate routing information for every mobile telephone number ensuring voice, messaging and all types of content reach the intended mobile subscriber quickly and cost effectively.

"Reliable portability data gives CSPs and content providers the tools they need to ensure the accurate routing of their applications and services to subscribers, thereby reducing churn, increasing revenue opportunities and ensuring positive customer experiences," added Jacowleff. "Mobile ID can add between three and four percent to a CSP's or message aggregator's annual bottom line by eliminating routing-oriented revenue leakage."

A component of Mobile ID, Telcordia offers country-specific dialing data, containing more than one million worldwide dial codes for more than 230 markets that are used for global routing, rating and billing of traditional PSTN voice traffic, mobile traffic, and VoIP and SMS traffic, as well as other multimedia services.

As dialing-code and numbering-plan changes occur, continuous updates are fed into the Mobile ID platform, enabling the auditing and analysis of a service provider's internal dial-code data to assess revenue impacts for its operations.