64mn IPTV subscribers by end of 2012

DUBLIN, IRELAND: Research and Markets has announced the addition of the "The Future of Triple-Play: Growth Opportunities, Key Challenges and Competitive Strategies" report to its offering.

Cable operations and fixed-line telecoms operators continue their battle over a superior share in the triple-play arena. However, mobile operators have shown their interest in seizing a piece of the market while satellite TV providers are also complementing their core services with fixed-line offerings.

The future of pure-play providers appears limited, as the credit crunch places further pressure on consumers to seek the most cost effective way of obtaining the services they need.

'The Future of Triple-Play: Growth opportunities, key challenges and competitive strategies' is a report that examines the market opportunities and challenges for triple-play services.

The report analyzes the market conditions that have driven the deployment of triple-play services, and the strategies employed by leading service providers. It identifies the challenges faced by companies, and also provides recommendations into how to best counter competitive threats, extend service portfolios, and boost revenue potential in this rapidly evolving market.

Key findings:
* The popularity of mobile telephony is expected to continue to rise over the next four years. There will be over 5.6 billion mobile connections worldwide by the end of 2013, a 68 percent increase over 2007.

* Mobile broadband will be a substitute for fixed-line services in markets where fixed-line infrastructure has not been widely deployed. There will be an estimated 258 million mobile broadband notebook users in 2014, with consumers accounting for almost 200 million of these connections.

* It is forecast that there will be 64 million IPTV subscribers by the end of 2012, an almost six fold increase over 2007 levels.

* The average consumer is not motivated by new technological offerings. Price is much more important to most than the availability of advanced services such as VOD, DVRs and high definition programming.