Friday, July 24, 2009

Nokia extends style association with Priyanka Chopra

BANGALORE, INDIA: Nokia further strengthened its style and imaging portfolio with the launch of the sleek and chic Nokia 6700 Classic and Nokia 6303 Classic.

The devices, which were launched by Bollywood diva, Priyanka Chopra, are targeted at the suave and savvy Indian consumers who are looking for superior functionality with premium finish at competitive prices.

Nokia also announced that it will continue its association with tinsel town’s reigning queen and Nokia’s youth style icon, Priyanka Chopra who will be seen in a new print and digital campaign being unveiled by the company soon. With the tagline “Pictures get us talking”, the new campaign has a contemporary visual appeal that brings out how people use the elements of mobile imaging in their way of mobile communication rather than just voice.

Alongside the Nokia 6700 Classic & Nokia 6303 Classic launch, Priyanka also rolled out an interesting consumer engagement initiative - “Pictures get us talking”. The consumer contest that starts from today, gives users an opportunity to upload their interesting and unique pictures on the Nokia website –

The picture that starts the maximum conversations and is the most talked about in the virtual world will emerge as the winner. The winning entry will get a complete makeover by a well known fashion designer. In addition, Priyanka will also talk and twitter about her favourite pictures on her twitter. .

Vineet Taneja, Director Marketing, Nokia India said, “Nokia is delighted to strengthen its bond with India’s style conscious consumers, both by extending our association with Priyanka Chopra and with the launch of Nokia 6700 Classic and Nokia 6303 Classic. Priyanka, with her signature glamorous style, has brought in a lot of vivacity to the Nokia brand. The Nokia Supernova campaign with Priyanka was one of our most popular ad campaigns last year."

Priyanka Chopra said: “I am very excited to continue my association with Nokia, which is a brand that is a key part of my everyday life. I’m an avid mobile user and I find that Nokia delivers a complete experience in a great looking package! It’s a leader in style, innovation, technology and above everything else its user-friendliness… you can’t but get hooked to your Nokia! The new Nokia 6700 Classic and Nokia 6303 Classic are super stylish and packed with some exceptional functionalities.

“I am also very excited to be a part of the “Pictures get us talking” contest. No matter where you are or what you’re doing, every interesting moment can be turned into a memory with the brilliant cameras on all Nokia phones. I know I’m going to have a tough choice in deciding the best pictures, so I’m using twitter to discuss the most interesting ones. I’m inviting everyone to jump in and help me choose the best!”

Giving details of the new devices, Taneja added: “The new devices combine the superior functionality and enhanced user experience with premium designs and materials available at an extremely competitive price point. The Nokia 6700 Classic shares the same 'DNA' as its predecessor Nokia 6300 and we believe that it will be one of our best selling devices in 2009.”

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