Salora International forays into mobile business

NEW DELHI, INDIA: Salora International, a leading and trusted player in Indian Consumer Electronics industry, is foraying into the mobile handset market with the launch of its SM501 and SM401 models. To utilize the well established manufacturing and distribution network of Salora International Ltd, these mobile handsets will be marketed under the Salora brand.

In its first phase, Salora plans to launch the mobile phones in the markets of eastern India, Delhi-NCR, Jammu & Kashmir, Himachal Pradesh and Punjab, through its vast network distributors. All Salora mobile handsets adhere to international Quality standards and are supported by Salora’s wide service network “silcare” of 152 service points in 127 cities across the country

The newly launched phones SM501 will cost Rs. 2,999 and SM401 will cost Rs. 2,499; mobile handsets come with a wide range of high quality features and applications. While SM501 comes in striking colors of black and red, SM401 has soothing colors of light green and blue. Along with the most widely used English and Hindi languages in mobile phones, both phones allow users to operate in regional languages, like Bengali. The new Salora handsets feature amazingly loud sound and cutting-edge style. The K series amplifier technology gives users an incredible audio clarity that has been never heard before.

Targeted at multimedia lovers, SM501 comes with touch screen facility, which is something that is an out of the ordinary kind of thing, allowing users to work much more effectively. This feature makes it fairly effortless to use it with either fingers or stylus. Screen size is amazing and large enough to provide the real taste of touch screen. The handset also comes with a 3.5mm adaptor that fit regular earphones, headphones and portable speakers.

Both the models have the design of a bar phone and come with an easily manageable Dual SIM feature that allows users to operate two SIM cards in one phone flexibly. They allow easy access to either card, so that the user can access two separate phone numbers and make calls under the most optimal calling plan.

The 1.3 MP Camera with Flash and Zoom facility helps users to click pictures better in lower light and share with friends right away. The other main attraction of these sleek handsets is that they help users to stay connected with their family, friends and all other near and dear ones with quick access social networking.

Gopal Jiwarajka, MD, Salora International, said “Salora International is a leader in innovation and pioneering technology in the audio, video & telecom industry for last 35 years. This technical competence is now being incorporated by us in the Salora range of mobile phones. Its audio technology has led to an incredible sound performance with high quality K class amplifier. These ranges of mobile phones will give users a complete multimedia experience like never before.”