Sun Direct crosses 4 million subscribers in India

CHENNAI, INDIA: Sun Direct Pvt Ltd, the leading direct-to-home (DTH) service provider in the country achieved another milestone by crossing the 4 million subscriber base; the fastest growing player in the DTH market to do so in under two years, since its launch in December 2007.

Setting up a scorching growth pace in the market with its Value for Money offer, right regional content mix, deep distribution across the country and offering flexi-content pricing, all of which have enabled Sun Direct to become the fastest growing DTH player in the country today.

Commenting on this landmark achievement, Tony D’Silva, Chief Operating Officer, Sun Direct, said: "From the beginning we had clear plans on the value we will offer to our customers; our Think Regional: Go National strategy helped shape our approach in different markets.

"Today, we have achieved a pan India customer base and have established a strong brand presence for Sun Direct as a national player, the 4 million landmark achievement is a laudable milestone in our continuing journey to market leadership in this industry."

Continuing the several firsts to its credit, be it India’s first DTH player to launch HDTV services or the first to use MPEG-4 technology as well as becoming the youngest player to grab 4 million subscribers in under two years has become more of a habit to this young aggressive national DTH player.