Reliance Communications to unveil new mobile data services portal powered by Motricity

MUMBAI, INDIA & BELLEVUE, USA: Reliance Communications, India's leading telecommunications service provider, is launching the new mobile data portal, R World, powered by Motricity.

This portal developed for the soon-to-be-launched 3G service will deliver complete, end-to-end mobile Internet and data services to 120 million Reliance Mobile subscribers at the click of a button.

Motricity's mCore Platform and Mobile as a Service (MaaS) delivery enables Reliance to deliver highly personalized mobile data experiences to its customers throughout India. With Motricity's offering, Reliance subscribers will have access to the mobile Internet via R World across a wide range of mobile devices, enabling mobile content discovery, mobile commerce, mobile social networking and mobile marketing campaigns and programs.

"Reliance is aggressively rolling out 3G services in India and we believe our partnership with Motricity will allow us to deliver a richer, more personalized, mobile Internet experience to our customers. Such innovations will be the cornerstone of Reliance 3G offerings going forward," said Syed Safawi, CEO – Wireless Business, Reliance Communications. "The majority of our customers rely on their mobile devices to access the Internet. We are pleased to partner with Motricity to make our vision of a Wirefree India a reality for our customers."

Motricity is a leading mobile data services and solutions provider serving some of the world's largest mobile operators including AT&T, Sprint, Verizon Wireless, Celcom and XL Axiata.

Ryan Wuerch, founder and CEO of Motricity, said: "Motricity's partnership with Reliance to transform mobile data services across the region showcases the strength of Motricity's end-to-end Mobile as a Service offering, and our company's ability to quickly deploy a comprehensive platform.

"From the time we signed the agreement, to the time R World launched was a mere 55 business days. We look forward to continuing our work with such an innovative company, as they lead the region in rolling out 3G and mobile data services, in one of the fastest-growing, and largest mobile markets in the world."

Powered by Motricity, Reliance's new R World portal will include the following features:

Content Aggregation: Subscribers now have access to all of the most popular content, email and social networking sites direct from their mobile device through a centralized easy-to-access destination.

Single Sign-On: Once users personalize their view of R World, they can access all of their content, email (Gmail, Windows Live, Ovi Mail) and social networks (Facebook, Twitter) with one login, eliminating the need to re-enter different passwords and user IDs.

News Feeds: RSS functionality allows subscribers to browse through feeds and add them to their home page, ensuring they get the most relevant news, sports and content. R World offers four categories of RSS feeds; news, sports, infotainment and finance.
Social Networking Capabilities: Through R World, subscribers can publish status updates across multiple networks, check on the status of their network friends, read and comment on posts, through a single, user-friendly interface.