Critical role of broadband demand stimulation strategies

USA: Sonia Jorge, consulting director for Pyramid Research's Regulation and Public Policy Practice, has published a new research note, highlighting the critical role that that governments, service providers, device manufacturers and other ICT ecosystem's stakeholders play in generating demand for broadband access and services across emerging markets.

Demand for broadband services continues to increase across regions, and mobile broadband plays a unique role in the access equation. Therefore, it is no surprise that several governments and service providers have worked tirelessly to improve spectrum management, licensing processes and to make desirable spectrum available for the provision of mobile broadband services, notes Jorge.

"Several variables determine the level of demand, but one thing is clear: When the technology and relevant services are available, users are willing to spend a considerable amount of their incomes in connectivity and services, including applications that are relevant to their productive activities," Jorge explains.