Lava Mobiles launches S12 with mesmerizing 3D experience; joins elite Android club

INDIA: Lava Mobiles, one of the fastest growing brands in the Indian market, is set to take on the smartphone segment with the new Lava S12 - its first Android smartphone, which provides users with 3D interface and stunning looks for a superior sensorial experience.

Lava has established its state of the art R&D center based out of Bengaluru as well as in China. With inputs from LAVA R&D, S12 is the first smart phone that aims to provide the user with excellent sensorial experience.

Understanding the needs and usage of an average Indian consumer, the R&D department helped in the development of the S12 to create a smartphone that provides the user with the best of features, preloaded apps and makes it a sure shot style statement giving the end user a richer experience.

According to Arvind Jha, director Lava International Ltd: “At Lava Mobiles, our mission is to bring great experiences to our users. The Android platform has the potential to help users do more with their mobile phone. We are working hard to build an eco-system together with application developers to create relevant innovative solutions.”

“A fruit of Lava’s R&D in cooperation with its key Application development partners, S12 is the first step in knocking Lava Mobile’s entry in the smartphone segment. We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs,” says Sunil Raina, chief marketing officer, Lava International.

The S12 is one of the sleekest smartphones available in the market and is just 13mm thin. A matte leather finish lends a contemporary feel to the phone and is expected to be an instant hit amongst youth. The phone has a smart outlook with rounded top and bottom edges that not only makes the phone comfortable to hold but it gives it a stylish curved look. The metallic silver finish on the hard keys and edges makes the phone stand out from the rest.

The UI transforms the home screen into a virtual 3D space and offers 16 customizable home screens, which can be modified by the user as per his requirements and interests. Fast switching between screens with a single gesture, unique smart folders and a rich set of animated 3D widgets, make the navigation simple and effective. Such an interface has not been seen on any phone in this price segment. The work put in by Lava’s R&D department on effective hardware and software collaboration ensures that the 3D UI provides a seamless experience.

Sporting a large 3.2-inch display with a 480 x 320 pixel resolution, the S12 is great to watch videos, browse the Internet or play games. The phone will offer best in class user experience as the capacitive touchscreen provides quick response and better accuracy. Lava S12 is powered by a 600MHz processor by Qualcomm.

The phone supports up to 32GB expandable memory and runs on Android Froyo (2.2) Operating System. To keep the user connected on the move, the S12 comes with 3G (up to 7.2Mbps), Wi-Fi, Wi-Fi hotspot and Bluetooth connectivity.

With a strong focus on providing a richer, out of the box, smartphone experience, Lava S12 is preloaded with a host of useful applications. Other than the standard Google Application suite that offers Gmail, Google Maps, and Google Chat, Facebook, Twitter and Nimbuzz apps also present. Users who like to stay updated on current affairs and news can spend hours browsing through content from the Times of India and Moneycontrol.

app. Hungama MyPlay, Saavn, TuneWiki and YouTube apps take care of entertainment. Lava is committed to delivering a top notch entertainment experience in collaboration with companies like SRS, Dolby Digital. To top it all, Lava also lets the user watch live TV channels on the move. With S12 users get one year subscription
of Zenga Mobile TV absolutely free.

SlideIT keyboard option in LAVA S12 is an innovative keyboard solution that enables users to type by sliding fingers. This makes typing much easier and faster over a touch device. As per Nissim Benbenisty from Dasur, the company behind this app – “Lava is the first Indian smart-phone to collaborate with Slide IT. This will provide S12 users an innovative and fun-filled way to input text into their phones.”

The S12 features a 5MP fixed focus camera on the back with digital zoom to give you the perfect picture you want. The 1300mAh battery provides long battery life thanks to smart battery management.

The S12 will be priced at an MRP of Rs.9,999 and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals.