Wednesday, January 20, 2010

ASUS bundles Boingo with latest devices

LOS ANGELES, USA: Boingo Wireless, the global leader in Wi-Fi, announced that ASUS Eee PC netbooks will be pre-loaded with Boingo software, allowing ASUS users to easily locate and access more than 125,000 Boingo Wi-Fi hotspots worldwide. Additionally, ASUS customers will be offered 50 percent discounts on Boingo’s most popular Wi-Fi access services.

The agreement between Boingo and ASUS, the market pioneer in ultra mobile Internet devices, highlights the benefits of connectivity on-the-go with compact PC form factors. Initially, the Boingo software will be pre-installed on the ASUS Eee PC 1005PE, 1008P, and 1201IN. Support for additional ASUS ultra mobile PCs will be announced as they become available.

“ASUS’ award-winning Eee PC platform is the ideal device to benefit from a Boingo account,” said Allen Pan, director, Asia Pacific for Boingo Wireless. “Small, lightweight and ultra-portable – an Eee PC with worldwide access to Wi-Fi hotspots is a great addition to any digital nomad’s arsenal.”

“With its simple-to-use software and global Wi-Fi service, Boingo is the perfect fit for ASUS Eee PC users, who are accustomed to a user-friendly, highly intuitive computing experience,” said James Tung, Senior Section Manager Software Planning & Management Dept. Product Marketing Division for ASUS. “In addition, Boingo’s widespread network of more than 125,000 hotspots caters to highly mobile netbook users who can connect just about anywhere.”

Netbooks have become wildly popular due to their light weight, low price points and compact size. According to DisplaySearch, an independent analyst firm, 2009 netbook shipments increased 103% compared to the previous year. Asus, who pioneered the netbook category in 2007 when it launched the Eee PC 701 and Eee PC 1001, ranks among the world’s top vendors in sales and market share, according to research firms Canalys, DisplaySearch and IDC.

The ASUS Eee PC 1005PE, 1008P, and 1201IN with Boingo pre-installed are available immediately worldwide. Customers receive 50 percent off the first three months of Boingo Unlimited or 50% off the first month of Boingo Global accounts; after the promotion period, the accounts will revert to standard charges.

A Boingo Unlimited subscription is $9.95 per month for access in the Americas, while a Boingo Global plan costs $59 per month for worldwide Wi-Fi access. To activate the promotional Boingo account on an ASUS EeePC, users simply sign up through the software or visit the promotional page provided by ASUS.

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