Thursday, November 15, 2007

Convergence driving technology trends, says Sasken chief

Sasken Technolgies was earlier known as SAS and it was focusing on product development. Later, it moved on to services. Speaking about this shift, Rajiv C. Mody, chairman and CEO, said that Sasken has always been, from day one, working on both simultaneously.

Sasken initially started out in the EDA space and had one product in the simulation space. It was writing a simulator, addressing large complex designs and methods to simplify the designs. Simultaneously, Sasken was also doing a lot of services for large telecom companies in the areas of designing. This was continued and eventually, Sasken expanded in the area of telecommunications.

Subsequently, Sasken started building products in the telecom space. However, one significant difference is that anything that it does, it impacts Sasken's customers' top line as Sasken address the R&D side of the business.

Not so long back, Sasken were also a VLSI player. It decided to disband the design tool part of the business and focus completely on communications. Now, Sasken does a lot of business in chip design, which is part of VLSI. Today, it is among the leading providers of semiconductor design, working on all kinds of complex system-on-chip (SoC), as well as 65nm design.

Sasken has filed for 39 patents so far, of which 16 have been granted. Those remaining are in the process, and typically, once a patent has been applied for, it takes four years before being granted.

It has invested close to Rs 40 crore in R&D in 2007. In the first two quarters of this financial year, it has invested about Rs 15 corers in R&D. Sasken focuses on next-generation technologies, which would shape up the way things are to come in this new, converged world.

Mody said: "The fundamental thing driving this entire change is convergence -- essentially entertainment, media, news, information -- all of it being available at push medium as well as pull medium. Wireless is also playing a very significant role."

All of these combinations are creating newer opportunities - starting with, say, for example, in the service provider-side, new billing methods have to be put in place because it's going to be triple- and quad-play kinds of situations.

Simultaneously, on the handset side, with more and more computing power being made available, newer kinds of applications have started playing significant role. As a result, Sasken is now scanning the entire gamut to position itself and take advantage.

Sasken will continue to invest in products in the mobile handset space. It also has a significant role to play on the multimedia and the application frameworks. Mody added: "To give you an idea, for the mobile handset, direct broadcast is going to play a significant role. People are already talking about high definition (HD) on mobile. You will see all those kinds of interesting things coming about, and we will participate."

Sasken had also acquired a Finnish firm. This acquisition has worked extremely well and its full integration has been done. Mody said: "We have significant engagements because of our presence in Finland and the capabilities that they bring, not only with the existing, but also with the new costumer base. We are thriving and this has given us the capability to do full end-to-end handset design and testing."

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