BOSTON, USA: Yankee Group estimates that nearly 7 billion U.S. smartphone app downloads will garner $4.2 billion in revenue by 2013. And with the number of smartphone users set to quadruple to 160 million at the same time, Yankee Group uses just two words to describe the market to come: gold rush.
How can developers and app store owners position themselves to profit from the impending bonanza? Two Yankee Group reports, “Forecasting the U.S. Mobile App Gold Rush” and “Which Mobile App Platform Deserves Your Software?” offer key insights:
Fit the app to the platform. While Nokia, Apple, Windows Mobile and RIM each have an installed base of more than 25 million devices, not all platforms are created equal. For now, consumer developers should focus on RIM’s Blackberry, where consumer-oriented apps are scarce, while those aiming at enterprises should target Apple’s iPhone and Google’s Android to address those relatively untapped markets.
Price your apps appropriately. Paid apps will account for one in four downloads in 2013. While 99cent apps are the norm now, Yankee Group predicts that paid apps will cost $2.37 on average by 2013, increasing today'’s $343 million download market by more than 10 times over those five years.
Focus on marketing. App store owners need to attract developers by marketing their apps and promoting the store’s successes via top 25 lists, download counters and running revenue tallies.
“Apps have been around for years,” said Carl Howe, director at Yankee Group and author of the reports. “But app stores have created mass-market products with million-dollar revenue streams attached. Every mobile software developer could be the next Bill Gates for smartphones, but only if they bet on the platforms with the right reach and fit for their application.”
Showing posts with label mobile applications. Show all posts
Showing posts with label mobile applications. Show all posts
Tuesday, September 22, 2009
Tuesday, September 8, 2009
Persistent expands mobile application development capabilities with Apple iPhone Center of Excellence
PUNE, INDIA: Persistent Systems, a leader in software product development services, today announced the creation of a dedicated Center of Excellence (CoE) for application development on the Apple iPhone platform.
The CoE supports Persistent’s vision to be the preferred engineering partner enabling customers to build customized mobile applications on the iPhone platform.
Through the CoE, which includes a fully equipped lab facility, Persistent will build ready-to-use, re-useable building blocks that save 20-40 percent of development efforts and solution accelerators to reduce time-to-market.
The company’s engineers have already created automation tools and frameworks that accelerate development, porting, interoperability testing and certification of mobile applications. Currently, over 350+ engineers work exclusively on a variety of mobile platforms to develop over 50 product releases per year for carrier-grade and enterprise class applications.
The iPhone 3G, launched in July 2008, has sold over 5.2 million units per quarter with users downloading more than 1.5 billion applications from the App Store in its first year.
The versatility offered by iPhone 3G has leading organizations evaluating various alternatives for the development of enterprise mobility and workforce automation solutions. Persistent’s mobility practice team has already successfully developed a number of browser-based and native applications.
Most recently, Persistent developed the image puzzle game Jumble. A native iPhone application, Persistent’s Jumble has been designed from the ground up to leverage iPhone’s unique interface. The game is supported on iPhone (version 2.2 onwards) operating system and has received 4+ rating from iPhone users.
"The Apple iPhone has revolutionized the smart phone market," said Hari Haran, president, Persistent Systems Inc. "Persistent is committed to staying ahead of the curve and our team has in-depth understanding of the iPhone application software development ecosystem. We are excited about the new CoE with exclusive focus on iPhone application development. Organizations can leverage our expertise for performance enhancement and consistent user experience with exceptional quality."
With more than a decade of experience in mobile application development, Persistent also has the expertise to certify and upload iPhone applications to the APPLE AppStore.
The company has expertise in all major mobile platforms, including iPhone, BREW, J2ME, Windows Mobile, Symbian, Palm, Embedded Linux and BlackBerry, and is a member of the Android Open Handset Alliance. Persistent’s Mobility practice recently released two new applications in the Android Open Mobile platform: ‘Knight Tour,’ a chess game and ‘World of Web,’ (WoW) an application, thus enabling partner companies to expedite development on the rich and evolving mobile platform.
Persistent’s mobility capabilities include:
• Expertise in developing carrier grade/enterprise class applications, including push-email, social networking, enterprise mobility and PIM services
• Expertise in porting device applications
• Expertise in developing applications, as well as protocol stacks
• Expertise in device testing and certification
The CoE supports Persistent’s vision to be the preferred engineering partner enabling customers to build customized mobile applications on the iPhone platform.
Through the CoE, which includes a fully equipped lab facility, Persistent will build ready-to-use, re-useable building blocks that save 20-40 percent of development efforts and solution accelerators to reduce time-to-market.
The company’s engineers have already created automation tools and frameworks that accelerate development, porting, interoperability testing and certification of mobile applications. Currently, over 350+ engineers work exclusively on a variety of mobile platforms to develop over 50 product releases per year for carrier-grade and enterprise class applications.
The iPhone 3G, launched in July 2008, has sold over 5.2 million units per quarter with users downloading more than 1.5 billion applications from the App Store in its first year.
The versatility offered by iPhone 3G has leading organizations evaluating various alternatives for the development of enterprise mobility and workforce automation solutions. Persistent’s mobility practice team has already successfully developed a number of browser-based and native applications.
Most recently, Persistent developed the image puzzle game Jumble. A native iPhone application, Persistent’s Jumble has been designed from the ground up to leverage iPhone’s unique interface. The game is supported on iPhone (version 2.2 onwards) operating system and has received 4+ rating from iPhone users.
"The Apple iPhone has revolutionized the smart phone market," said Hari Haran, president, Persistent Systems Inc. "Persistent is committed to staying ahead of the curve and our team has in-depth understanding of the iPhone application software development ecosystem. We are excited about the new CoE with exclusive focus on iPhone application development. Organizations can leverage our expertise for performance enhancement and consistent user experience with exceptional quality."
With more than a decade of experience in mobile application development, Persistent also has the expertise to certify and upload iPhone applications to the APPLE AppStore.
The company has expertise in all major mobile platforms, including iPhone, BREW, J2ME, Windows Mobile, Symbian, Palm, Embedded Linux and BlackBerry, and is a member of the Android Open Handset Alliance. Persistent’s Mobility practice recently released two new applications in the Android Open Mobile platform: ‘Knight Tour,’ a chess game and ‘World of Web,’ (WoW) an application, thus enabling partner companies to expedite development on the rich and evolving mobile platform.
Persistent’s mobility capabilities include:
• Expertise in developing carrier grade/enterprise class applications, including push-email, social networking, enterprise mobility and PIM services
• Expertise in porting device applications
• Expertise in developing applications, as well as protocol stacks
• Expertise in device testing and certification
Saturday, August 8, 2009
LIN TV first to launch mobile app for BlackBerry smartphones
PROVIDENCE, USA: LIN TV Corp., a local television and digital media company, announced the expansion of its mobile offerings to include a new application for BlackBerry smartphones.
LIN TV has leveraged News Over Wireless’s (NOW) technology to develop custom BlackBerry smartphone applications for each of its 27 local television stations.
Six LIN TV stations will launch service today, including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV, WALA-TV and KXAN-TV. LIN TV is the first in its local markets to provide instantaneous and on-demand access to its local news, sports and entertainment, as well as video, weather forecasts and traffic reports to BlackBerry smartphone subscribers.
During the second quarter of 2009, LIN TV announced its partnership with NOW to further extend its newsrooms and unveiled custom iPhone applications for each of its local television stations.
“Launching an application for BlackBerry is the natural next step in the evolution of LIN TV’s mobile business and will further our strategy to engage viewers any time of day and across any platform they may be viewing,” said LIN TV’s Senior Vice President New Media Robb Richter.
“We look forward to capitalizing on the tremendous population of BlackBerry users to increase brand loyalty and grow additional revenue streams, including national and local advertising.”
The mobile application for BlackBerry smartphones is the latest addition to LIN TV's fully synchronized television and digital offerings that will be available free of charge on LIN TV’s station web sites.
LIN TV has leveraged News Over Wireless’s (NOW) technology to develop custom BlackBerry smartphone applications for each of its 27 local television stations.
Six LIN TV stations will launch service today, including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV, WALA-TV and KXAN-TV. LIN TV is the first in its local markets to provide instantaneous and on-demand access to its local news, sports and entertainment, as well as video, weather forecasts and traffic reports to BlackBerry smartphone subscribers.
During the second quarter of 2009, LIN TV announced its partnership with NOW to further extend its newsrooms and unveiled custom iPhone applications for each of its local television stations.
“Launching an application for BlackBerry is the natural next step in the evolution of LIN TV’s mobile business and will further our strategy to engage viewers any time of day and across any platform they may be viewing,” said LIN TV’s Senior Vice President New Media Robb Richter.
“We look forward to capitalizing on the tremendous population of BlackBerry users to increase brand loyalty and grow additional revenue streams, including national and local advertising.”
The mobile application for BlackBerry smartphones is the latest addition to LIN TV's fully synchronized television and digital offerings that will be available free of charge on LIN TV’s station web sites.
Wednesday, July 8, 2009
Cloud computing will radically transform mobile applications
NEW YORK, USA: Apple’s iPhone sparked an explosion in consumer awareness of mobile applications. New applications are proliferating and “app stores” are springing up. But most of today’s applications need handsets with robust computing power, limiting their potential market.
However a new architecture based on software running in the cloud will drastically change the way mobile applications are developed, acquired, and used. According to a new study from ABI Research, this will be a profoundly disruptive development that could eclipse the current mobile application model by 2014, delivering revenue of nearly $20 billion annually by the end of that year.
“Mobile application developers today face the challenge of multiple mobile operating systems,” says senior analyst Mark Beccue. “Either they must write for just one OS, or create many versions of the same application. More sophisticated apps require significant processing power and memory in the handset.
"Using Web development, applications can run on servers instead of locally, so handset requirements can be greatly reduced and developers can create just one version of an application. This trend is in its infancy today, but ABI Research believes that eventually it will become the prevailing model for mobile applications.”
This approach is not without challenges, chief among which is intermittent network availability. A cloud-based application stops working if you lose your connection. However new programming languages such as HTML 5 will enable data caching on the handset, allowing work to continue until cellular signal is restored.
“Cloud computing will bring unprecedented sophistication to mobile applications,” Beccue notes. “To mention just a few examples, business users will benefit from collaboration and data sharing apps. Personal users will gain from remote access apps allowing them to monitor home security systems, PCs or DVRs, and from social networking mashups that let them share photos and video or incorporate their phone address books and calendars.”
However a new architecture based on software running in the cloud will drastically change the way mobile applications are developed, acquired, and used. According to a new study from ABI Research, this will be a profoundly disruptive development that could eclipse the current mobile application model by 2014, delivering revenue of nearly $20 billion annually by the end of that year.
“Mobile application developers today face the challenge of multiple mobile operating systems,” says senior analyst Mark Beccue. “Either they must write for just one OS, or create many versions of the same application. More sophisticated apps require significant processing power and memory in the handset.
"Using Web development, applications can run on servers instead of locally, so handset requirements can be greatly reduced and developers can create just one version of an application. This trend is in its infancy today, but ABI Research believes that eventually it will become the prevailing model for mobile applications.”
This approach is not without challenges, chief among which is intermittent network availability. A cloud-based application stops working if you lose your connection. However new programming languages such as HTML 5 will enable data caching on the handset, allowing work to continue until cellular signal is restored.
“Cloud computing will bring unprecedented sophistication to mobile applications,” Beccue notes. “To mention just a few examples, business users will benefit from collaboration and data sharing apps. Personal users will gain from remote access apps allowing them to monitor home security systems, PCs or DVRs, and from social networking mashups that let them share photos and video or incorporate their phone address books and calendars.”
Monday, June 8, 2009
ZAGG enters mobile application market
SALT LAKE CITY, USA: ZAGG Inc., a leading producer of mobile electronics accessories including the popular invisibleSHIELD and award-winning ZAGGaudio brands, announces their foray into the fast-growing market for mobile applications.
ZAGG’s initial developments include AppSpace.com, an online destination for mobile apps, as well their first app developed and published directly by ZAGG for the iPhone app platform.
ZAGG executives announced the development and scheduled July 2009 launch of AppSpace.com during their recent investor conference call. AppSpace.com will provide mobile app users with an industry-first app search engine with a social media component to ease the process of sorting through the exploding number of mobile titles. It will also give developers a platform to promote their apps.
“Entering the mobile application world is a strategic expansion for ZAGG, and I believe it will be a significant part of our business in the future,” said Robert G. Pedersen II, ZAGG’s President and CEO. “AppSpace.com is an entirely new approach to app discovery, and it promises to become an indispensable tool for both mobile app users and app developers.”
ZAGG also introduced a new mobile application for Apple’s iPhone platform; a fast-paced strategy game called “Trains.” It is the first app developed and published directly by ZAGG.
“‘Trains’ has an appeal that is similar to some of the most popular iPhone games currently on Apple’s App Store. If you enjoy ‘Flight Control’ from Firemint, we think you will love ‘Trains,’” said Cameron Gibbs, ZAGG’s Director of Apps. “This is the first of the many great things to come from ZAGG’s apps.”
“Trains” combines the fun of operating a model train with the addictive challenge of a strategy game. Players control the tracks as a variety of colored trains speed through the yard. Intersections can be switched ahead of the trains to direct the cargo through the proper warehouses, and then safely off the screen.
Proper switching drops off the cargo in the warehouses and rewards the player with points. However, if any of the trains collide, the player’s time as engineer is done and he has to start over.
ZAGG’s initial developments include AppSpace.com, an online destination for mobile apps, as well their first app developed and published directly by ZAGG for the iPhone app platform.
ZAGG executives announced the development and scheduled July 2009 launch of AppSpace.com during their recent investor conference call. AppSpace.com will provide mobile app users with an industry-first app search engine with a social media component to ease the process of sorting through the exploding number of mobile titles. It will also give developers a platform to promote their apps.
“Entering the mobile application world is a strategic expansion for ZAGG, and I believe it will be a significant part of our business in the future,” said Robert G. Pedersen II, ZAGG’s President and CEO. “AppSpace.com is an entirely new approach to app discovery, and it promises to become an indispensable tool for both mobile app users and app developers.”
ZAGG also introduced a new mobile application for Apple’s iPhone platform; a fast-paced strategy game called “Trains.” It is the first app developed and published directly by ZAGG.
“‘Trains’ has an appeal that is similar to some of the most popular iPhone games currently on Apple’s App Store. If you enjoy ‘Flight Control’ from Firemint, we think you will love ‘Trains,’” said Cameron Gibbs, ZAGG’s Director of Apps. “This is the first of the many great things to come from ZAGG’s apps.”
“Trains” combines the fun of operating a model train with the addictive challenge of a strategy game. Players control the tracks as a variety of colored trains speed through the yard. Intersections can be switched ahead of the trains to direct the cargo through the proper warehouses, and then safely off the screen.
Proper switching drops off the cargo in the warehouses and rewards the player with points. However, if any of the trains collide, the player’s time as engineer is done and he has to start over.
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