BOSTON, USA: Yankee Group estimates that nearly 7 billion U.S. smartphone app downloads will garner $4.2 billion in revenue by 2013. And with the number of smartphone users set to quadruple to 160 million at the same time, Yankee Group uses just two words to describe the market to come: gold rush.
How can developers and app store owners position themselves to profit from the impending bonanza? Two Yankee Group reports, “Forecasting the U.S. Mobile App Gold Rush” and “Which Mobile App Platform Deserves Your Software?” offer key insights:
Fit the app to the platform. While Nokia, Apple, Windows Mobile and RIM each have an installed base of more than 25 million devices, not all platforms are created equal. For now, consumer developers should focus on RIM’s Blackberry, where consumer-oriented apps are scarce, while those aiming at enterprises should target Apple’s iPhone and Google’s Android to address those relatively untapped markets.
Price your apps appropriately. Paid apps will account for one in four downloads in 2013. While 99cent apps are the norm now, Yankee Group predicts that paid apps will cost $2.37 on average by 2013, increasing today'’s $343 million download market by more than 10 times over those five years.
Focus on marketing. App store owners need to attract developers by marketing their apps and promoting the store’s successes via top 25 lists, download counters and running revenue tallies.
“Apps have been around for years,” said Carl Howe, director at Yankee Group and author of the reports. “But app stores have created mass-market products with million-dollar revenue streams attached. Every mobile software developer could be the next Bill Gates for smartphones, but only if they bet on the platforms with the right reach and fit for their application.”
Showing posts with label Yankee Group. Show all posts
Showing posts with label Yankee Group. Show all posts
Tuesday, September 22, 2009
Wednesday, September 16, 2009
Yankee Group uncovers 4G disconnect
CHICAGO, USA: While 60 percent of users surveyed by Yankee Group say they are interested in mobile Internet access, just 3 percent say they are anxiously awaiting 4G and 43 percent say they have heard the term “4G” but don’'t understand what it means.
That disconnect is just one hurdle service providers must overcome before they can successfully reap the promise of 4G and the mobile Internet.
These are core topics of 4G World and Mobile Internet World, which run through Sept. 18. The events have 7,000 registered attendees, and feature 250 sponsors and exhibitors and 150 speakers, including eight Yankee Group analysts. The report, “Beyond 4G Rhetoric: Capitalizing on the Mobile Internet,” released today spotlights industry challenges:
* Mobile Internet is spawning new, tougher competition. Service providers are not only challenged to transform their businesses for the mobile Internet, but must also keep up with innovative non-carrier competitors, like device makers Apple, Google, Microsoft, RIM and Nokia, as well as new entrants in emerging markets.
* High smartphone usage will continue to stress networks. Yankee Group surveys show 60 percent of users are likely or highly likely to purchase a smartphone as their next mobile device. Data traffic is expected to increase by more than 29 times between 2009 and 2015, with most demand coming from smartphones. In fact, the proportion of data traffic coming from smartphones will increase from 18.5 to 56 percent between 2009 and 2015.
* Service providers must overhaul their infrastructure. “In addition to moving to all-IP cores, service providers must adopt holistic strategies to transform their entire network, IT and operational ecosystems,” says Phil Marshall, senior research fellow and author of the report. “Service providers must capitalize on the mobile Internet or perish.”
That disconnect is just one hurdle service providers must overcome before they can successfully reap the promise of 4G and the mobile Internet.
These are core topics of 4G World and Mobile Internet World, which run through Sept. 18. The events have 7,000 registered attendees, and feature 250 sponsors and exhibitors and 150 speakers, including eight Yankee Group analysts. The report, “Beyond 4G Rhetoric: Capitalizing on the Mobile Internet,” released today spotlights industry challenges:
* Mobile Internet is spawning new, tougher competition. Service providers are not only challenged to transform their businesses for the mobile Internet, but must also keep up with innovative non-carrier competitors, like device makers Apple, Google, Microsoft, RIM and Nokia, as well as new entrants in emerging markets.
* High smartphone usage will continue to stress networks. Yankee Group surveys show 60 percent of users are likely or highly likely to purchase a smartphone as their next mobile device. Data traffic is expected to increase by more than 29 times between 2009 and 2015, with most demand coming from smartphones. In fact, the proportion of data traffic coming from smartphones will increase from 18.5 to 56 percent between 2009 and 2015.
* Service providers must overhaul their infrastructure. “In addition to moving to all-IP cores, service providers must adopt holistic strategies to transform their entire network, IT and operational ecosystems,” says Phil Marshall, senior research fellow and author of the report. “Service providers must capitalize on the mobile Internet or perish.”
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