My blog is the world's best!

Wow! I am overwhelmed!

This morning, when I stepped into the office, I'd no clue what lay ahead. This blog had been recently nominated in Electronics Weekly.com's first ever Electronics Blog Awards 2008, under the Electronic Hardware category.

My blog was declared the winner in this category!.

Several friends and well wishers have requested me to post an image about the winner's announcement page, so here it is!All of the other bloggers in the list are equally worthy, and they are all winners. My heartiest congratulations to all of my fellow nominees. I haven't even met anyone of you, ever! Hope I can, some time soon.

I've always maintained that love writing (or blogging) about things that are close to my heart. Semicon and telecom are prime in that category, two topics that I am really very fond of.

My blog -- well, it all started as a regular affair. There are a whole lot of great bloggers out there, who also write on similar topics. I was and am just one among those. Nor was and am I ever looking for traffic, etc., as it is my contention that people will only stop by and read your blog post or article IF there's something of interest to them. So, I was my only reader ;) I thought!

I didn't even realize that so many people would be reading my blog posts. Well, things changed somewhere, I don't know how. Wish I could thank everyone personally!

Thanks, dear friends, for stopping by my blog occasionally. I just don't have words to express myself.

All I can say is a big thank you to Electronics Weekly for picking up my blog. Thanks to the person who nominated my blog, as I've no idea who nominated it. Thanks also to Google for creating the Blogspot platform so that people like me can blog. Many thanks to all of those friends, well wishers and readers who voted for me. Hope you all find my blog useful.

Dear friends and readers, please keep those suggestions coming so I can strive to improve myself even further over time.

P.S. A former colleague and close friend, Debashish Choudhury, has also added a link on Global SMT site. The link is given here. Thanks Debu for the honor! ;)

Cybermedia/CIOL, very kindly, posted a news release announcing my victory. Many thanks for to CIOL and Cybermedia.

Later, in the evening, Pradeep Gupta, CyberMedia's managing director, sent out an email to the entire company, announcing my win. Thanks a lot for this very nice and touching gesture, Sir.

Finally, Electronics Weekly sent a mail to me saying: "You were the clear winner in your category, so congratulations! If I may, I'll send you a 'Blog Awards, Winner' badge for your blog, to commemorate the victory!" Thanks to Electronics Weekly again!

Four key drivers for Agilent!

Agilent has been a leader in T&M for quite some time, and India remains a key market for the company.

According to Venkatesh Valluri, President and Country General Manager, Agilent Technologies India, the global market size for T&M in electronics and life sciences is $43 billion. This includes $18 billion in electronics and $25 billion in life sciences. From the India side, the size is about $1 billion.

He says: "Testing is becoming a more integral part of the product development process, especially in general electronics. It is now coming of age. As for the rate of expansion, it is approximately 15-20 percent YoY, and it is higher in India than in other parts of the world."

Drivers for T&M
Telecom has been the leading driver. However, telecom growth may not be sustained YoY, for say, the next 10 years. "You can't get 100 million subscribers each year! The difference would be more in the quality of service (QoS). This automatically drives testing and measurement," he adds.

The second driver is the aerospace industry. The difference is through high-end technology. Agilent's ADC conversion technology is one of the best in the world. In the next few years, new programs will make this segment even more stronger.

The third driver is manufacturing electronics. In India, it is definitely not as aggressive as China, but it is coming up. Even most of the EMS players are present here. Therefore, some ecosystem is building up.

The fourth driver is the design validation process. As the global R&D centers start coming into India, the companies are also starting to do product design.

Agilent in solar
Hold it guys! Agilent is all set to play a big role in the emerging solar/PV segment as well. According to Valluri, in India, solar/PV is getting into a manufacturing transition.

He notes "Agilent plays strongly in the nanomeasurement area. As solar emerges in India, nanomeasurement technology will become important. Agilent has the AFM (atomic force microscopy), which is a leading product line."

Semicon in India
All of the large semiconductor companies are based in India. Also, a lot of high-end work is also happening here. The design validation market is slowly coming up.

Agilent feels that the semiconductor companies would need products with the right price points. There will be a need to build the right value at the right price points, says Valluri.

On the gloomy economic climate, he agrees that while the economic climate will not be so robust in 2009, Agilent operate in markets that are considered steady. "We believe that it will be reasonably okay to remain committed to such markets," he says.

China, India largest growth markets
Ron Nersesian, Vice President and General Manager, Wireless Business Unit, Electronic Measurements Group, Agilent, points out that it is good to see growth that has been happening.

He says: "Growth in our business has been exceptional. It is an opportunity to work with the local companies as well as the Nokias of the world. We also see opportunities in aerospace and defence, wireless R&D, and installation and maintenance areas. China and India are the largest growth markets."

Agilent's strategic intent is to become the leading test and measurement company.

"If you look at the new wireless standards, we would like to provide solutions for all of these standards. We are working on both WiMAX and LTE. We are working with the top wireless vendors as well, says Nersesian.

In aerospace, Agilent work on signal analyzers, signal sources, etc. It also makes network analyzers and component test products, as well as non-linear vector analyzers.

Agilent has also invested in the network surveillance area. "We are focusing on RF surveillance and solutions as well, which can be of great interest to the Indian government," adds Nersesian.

My blog's been nominated by Electronics Weekly!

It was indeed a pleasant surprise to receive an email from Electronics Weekly, yesterday evening, informing me that my blog was recently shortlisted/nominated in the 2008 ElectronicsWeekly.com Blog Awards by a reader of ElectronicsWeekly.com!

All of the nominated blogs have apparently been considered by the panel of judges at ElectronicsWeekly.com. The email said, "I am delighted to inform you that you have made the shortlist in the Best Electronics Hardware Blog category."

The entire list can be seen here!

Wow! I must add that here that there are such great blogs and bloggers in that list that I went dizzy for a few minutes!

I never expected my blog to reach this kind of appeal or level! Nor do I think I have that kind of traffic, as this blog has more to do with serious stuff, rather than talk about gadgets, etc. In fact, somebody once told me last year that no one would bother about a blog on semicon and electronics, nor would I get any traffic!

Well, all of this has never bothered me. I'm here to blog about what I feel is close to my heart! If folks happen to stop by, I am extremely grateful to all of them!

Irrespective of whether I win this award, it is just the right time to thank all of the readers of this blog! Thanks to all of you for choosing to stop by my blog occasionally! I sincerely hope you find the content interesting and appealing enough.

There's lots happening in the semiconductor, electronics and telecom industries, and hope that I am able to add my views on all of those in the coming months.

Thanks again, my dear readers. Please keep those suggestions coming. I will try to live up to your expectations. Have a great Halloween, everyone!

Motion sensors driving MEMS growth

In a recent report, iSuppli predicted that driven by new demand from consumer electronics (CE) and wireless applications, the global market for microelectromechanical systems (MEMS) will expand to $8.8 billion in 2012, up from $6.1 billion in 2006.

I caught up with Jérémie Bouchaud, Director and Principal Analyst, MEMS, iSuppli Corp., to find out more about the dip in the fortunes of the mainstay products and the latest trends in the MEMS market, especially, the significance of consumer electronics applications such as motion sensors for gaming, laptops and DSCs, and mobile handsets.

Will the mainstay products for MEMS actuators, inkjet heads and DLP chips, will lose market share? Or, is it a slight dip?

Jérémie Bouchaud says that MEMS actuators, include inkjet and DLP, and also RF MEMS switches. While selling prices stay constant, MEMS inkjet heads are losing shipments at a rate of 6 percent per year over the forecast period, so the market grows only slightly at 0.4 percent CAGR from 2006-2012.

DLP shipments continue to grow, but price erosion is running at 10 percent CAGR, which means that the market is shrinking at close to 5 percent per year to 2012. RF MEMS switches are the one bright spot that helps the market for this type of MEMS device to recover slightly in 2012. RF MEMS switches will grow at 100 percent CAGR over this time to top $260 million in 2012.

The new wave is partly founded in the rapid rise of consumer electronics applications such as motion sensors for gaming, laptops and DSCs, and mobile handsets. How much share are these segments likely to garner?

According to the analyst, all types of sensors in wireless communications and consumer electronics (inertial, pressure, microphones, filters, oscillators etc) exceed $1,5 billion: or 17 percent of the total MEMS market.

"Specifically, the motion sensing opportunity, including accelerometers and gyroscopes, for consumer applications like MEMS accelerometers for mobile phones (e.g., image rotation such as in iPhone and Nokia phones), gaming (Nintendo Wii, Playstation 3), etc., and gyros (mostly digital still cameras and camcorders, gaming like Playstation 3) will grow at over 20 percent CAGR from 2006 to 2012 to exceed $680 million, about 8 percent of the total market," he said.

iSuppli has also mentioned automotive as a key area for MEMS. What kind of growth does it see for automotive?

Bouchaud adds that automotive will grow at 8 percent CAGR to reach $2.1 billion in 2012, up from 1,3 billion in 2006. The market is largely driven by mandates for tire pressure monitoring, electronic stability control systems and reduced emissions, accelerating growth for pressure and inertial sensors.

So, will "new players have a chance to address a relatively open market", and if yes, what would those markets be?

Bouchaud indicates that the consumer electronics market is more open than the automotive sector, which features established, long-term supply arrangements, and production cycles lasting five or more years.

CE applications are characterized by fast time-to-market and short product lifetimes. For example, mobile phones that change yearly or even more frequently, and supply agreements satisfied by fast manufacturing ramp-up and ability to meet seasonal demand spikes, and often several suppliers in the same product, (e.g. ST and ADI in Wii). As sensor specifications are more relaxed than automotive, price and footprint are most decisive.

Will there be a growth in dedicated mass production facilities then?

According to him, several large MEMS players, e.g., STMicroelectronics, Freescale and Bosch Sensortec, have or are now invested in upgrading to 8" production facilities to meet the higher demand from the consumer sector. By 2011, at least 12 companies will operate at this larger wafer size.

"Some companies like Analog Devices are at the limit of their current capacity, due to its strong automotive sensor offering, and has recently decided to work with non-MEMS CMOS foundries like TSMC, a first in the industry. UMC will also join the MEMS community, partnering with Asian Pacific Microsystems," he says.

And, how would the new entrants be investing in R&D? Will they be doing enough?

The analyst says that R&D rates run high in automotive (12-15 percent of MEMS revenues) and even higher in consumer (can be 15-20 percent). The high R&D rate is needed to sustain leading edge products in fast moving markets. Deep R&D pockets are needed, a luxury that is not available to all.

Elaborating a bit more on the market consolidation, he says: " Today, the share of the MEM revenues in the hands of the top 30 MEMS companies grew at about the same rate as the market. The markets that drive growth in MEMS are consumer electronics and automotive sensors.

"The sensors will be increasingly commoditized due to extreme price pressure in both sectors, and iSuppli expects the production of MEMS devices for these two markets to be concentrated among fewer companies in the future. One facet is manufacturers attempting economies of scale by combining sales in automotive and consumer areas, e.g. at Bosch, and in future with Freescale and ST.

"Other companies are pioneers and hold a strong market position for a relatively long time. Examples are TI with DLP chips and Knowles with MEMS microphones. We also expect more M&As in the near future to exacerbate the consolidation."

ARPUs up for most CDMA2000 carriers; UMB needs push

This blog is a part two of my conversation with CDMA Development Group's (CDG) Executive Director, Perry LaForge.

With China Telecom now pushing CDMA in China, CDG views this initiative, as a tremendous opportunity for CDMA in China. It has been working closely with China Telecom, a CDG member, as the carrier transitions China Unicom's CDMA assets.

LaForge says: "Having China's largest wireline operator focused on expanding CDMA2000 services and bundling them within their telecommunications portfolio will only increase their opportunities for success. We also look forward to seeing China Telecom introduce into China a large variety of new mobile broadband services enabled by Rev. A."

Let us now look at global operators and how they have attempted to crack the ARPU (average revenue per user) challenge.

According to LarForge, looking at recently-announced Q2 numbers, ARPUs are up across the board for most leading CDMA2000 operators and a lot of what is driving that is wireless data ARPU.

* In the US, Verizon Wireless and Sprint Nextel have announced increased wireless data ARPUs in Q2 2008. Verizon's total data ARPU is up to $12.58, representing 24.41 percent of their total ARPU and a CAGR of 31.3 percent. The ARPU generated by Sprint's CDMA2000 subscribers has increased by 21 percent year-over-year to $14, representing 21.43 percent of their total ARPU.

* In Japan, KDDI continues to see wireless data ARPUs exceeding $20. LG Telecom increased its ARPU by 18 percent since launching Rev. A.

* In Europe and Russia, CDMA450 operators are seeing ARPUs well above $50. For example, Telefonica 02's non-SMS data ARPU now accounts for 43 percent of its total ARPU in the Czech Republic.

Since launching EV-DO, Skylink's profits from high-speed broadband data services in Russia have increased from 7 percent to 35 percent. In Norway, Rev. A is helping Nordisk Mobiltelefon get a 100 percent return on their investment in less than two years with only 100,000 subscribers.

* In Latin America, Centennial's ARPU from its Rev. A network in Puerto Rico is one of the highest in this market reaching $65 in a marketplace where the average for its competitors is somewhere in the $50s.

Data revenue is a key driver in delivering Centennial's competitive edge, currently accounting for approximately $7.50 per user on a monthly basis, and growing.

* In Africa, Starcomm's Rev. A subscribers in Nigeria generate in excess of $80 ARPU, which is more than three times higher than $24.25, which is the combined revenue they generate from voice and data from its average subscribers.

Clearly, technologies such as EV-DO Rev. A and HSPA are helping operators realize the expectations of 3G, which includes increased ARPUs from wireless data. CDMA2000 has cracked the ARPU challenge, for now, and is meeting the industry's expectations for 3G.

Finally, what's the status with UMB (ultra mobile broadband). Are the operators ready to embrace this technology?

As of now, no operators have made a commitment to UMB, yet.

LaForge says that LTE has garnered the most outspoken support when it comes to OFDMA-based mobile broadband technologies. The CDG is committed to assisting all of its members as they seek to complement their 3G CDMA assets through interoperability with LTE, Mobile WiMAX or UMB.

Make unique fashion statements with E Ink!

This is a continuation of my conversation with E Ink. An Electrophoretic Display (EPD) company and headquartered in Boston, the company makes rolls of EPD film that are later shipped to partners.

Founded in 1997 based on research started at the MIT Media Lab, E Ink Corp. is a leading supplier of electronic paper display (EPD) technologies. Products made with E Ink's revolutionary electronic ink possess a paper-like high contrast appearance, ultra-low power consumption and a thin, light form.

Recently, the company achieved a number of design wins in Japan. Throwing light on these developments, Sriram Peruvemba, Vice President of Marketing, E Ink Corp., said that the company's customers in Japan include Sony (for eBooks), Casio (for mobile phone the GzOne, most rugged version), Citizen (for signage products), Seiko (for wrist watches), Hitachi (for mobile phone, case art display), Teraoka (for Ink In Motion signs), Toppan (for train station arrival/departure information signs).

Based on E Ink's design wins in Japan, is there are a possibility that there will be more mobile phones using film-based displays?

Peruvemba said: "We see sub-segments of the mobile phone market that is disatisfied with the amount of use per battery charge with current LCD technology. We see opportunities for customers to make a unique fashion statement with their products by using our displays. Our displays are slightly thicker than a sheet of paper, so, it is easy to incorporate them as the outside skin of a mobile phone."

The display can be cut to any shape. The company encourage designers to "think outside the rectangle", the rectangle representing traditional display technologies, and there is no glass to break making E Ink's displays the most rugged.

Smart design trends
Given E Ink's vision of having a presence on every smart surface, it would be interesting to find out the company's views on the design trends among displays, and in semiconductors.

For starters, customers used to 30 hours of continuous operation on their eBooks will no longer accept two hours on their laptop battery or just a few hours on their cell phone battery, as the demand for lower power consuming displays will increase.

Peruvemba added: "Designers that hitherto designed their product to accommodate a rectangular display will seek displays that will work around their design, displays that offer unique shapes and sizes such as what is available with technologies like E Ink's EPD. Adoption of reflective display technologies into mobile phones, GPS, PDA's and laptop computers, will allow us to read the display outdoors without having to squint, shield the screen or seek shade."

This spring E Ink had announced new product advancements, like its next generation segmented display cells (SDC) and a new controller for active matrix displays that allows for menu options and pen-input. E Ink is offering a prototyping kit for each product line.

Elaborating on these developments, Peruvemba said that the segmented displays were relaunched with three major changes. They are now more flexible/bendable, they can tolerate a wider temperature range (-10 to +60 deg Centigrade)and are thinner (less than 400 micro meters).

"These features allowed E Ink to win designs with smart card makers, penetrate industrial market segments for battery indicators, and go where no display has gone before," he concluded.

CDG sees great opportunity for CDMA in India

Some time early this month, a very interesting development took place in Korea's telecom market. The CDMA Development Group (CDG) reported that LG Telecom's new CDMA2000 1x EV-DO Revision A (Rev. A) data service is flourishing in the Korean wireless services market, adding about 100,000 new data subscribers per month to its 3G data service, "OZ" ("Open Zone").

The OZ service has already resulted in a 14 percent increase in data average revenue per user (ARPU) from the previous quarter and a total of 287,000 OZ subscribers at the end of July.

Launched in April 2008, OZ gained market momentum by offering Korean consumers full-featured handsets with the compelling benefits of wireless broadband data services. The OZ service includes full browsing on the open Internet and unlimited fast data downloads, all at a flat-rate price. LG Telecom will expand its OZ service offering with 10 or more OZ-capable mobile handsets before the year end.

I caught up with Perry LaForge, executive director of the CDG, to find out a bit about the success of Rev A, and a little bit more about the global CDMA scenario, ARPUs, and his views on India, invariably!

Giving his overview of the global CDMA market, he said that globally, CDMA is growing rapidly and the ecosystem is strong. We're in the process of updating our numbers, but at the end of Q2 there were over 451 million CDMA subscribers worldwide, including 438 million CDMA2000 subscribers.

The EV-DO subscriber base grew from 65 million to 91 million over the past year, achieving a CAGR of 40 percent. Since the beginning of 2007, the number of commercial EV-DO Rev. A networks has also grown from three to 43, with another 35 being deployed.

CDMA continues to be the dominant technology in North America, while subscribership is growing fastest in Asian countries such as India and Indonesia. Additionally, the recently-restructured Chinese telecommunications sector has created a tremendous opportunity for CDMA with China Telecom.

Let's see what kind of services does Rev. A bring to Korea and globally. LaForge added: "LG Telecom launched its flat-rate "OZ" mobile broadband service, which is enabled by Rev. A and has been immensely popular, bringing in more than 100,000 subscribers per month since April 2008.

"The connectivity enabled by Rev. A is opening up a whole new level of wireless services to operators around the world, including user-generated content/social networking, broadcast TV/multicasting, mobile commerce, push-to-X, mobile advertising, mobile commerce, enterprise productivity applications and public safety initiatives."

So, how does the CDG foresee CDMA's growth in India?

Certainly, CDG sees an incredible opportunity for CDMA growth in India, especially when mobile broadband EV-DO services become widely available. Commenting on the new 3G spectrum policy, LaForge said it allows CDMA operators to gain access to 2x1.25MHz 3G spectrum in the 800MHz frequency band is a welcome first step towards that goal.

He added: "We welcome the DoT's announcement of the spectrum guidelines for 3G services and congratulate the DoT for opening up the IMT-2000 recognized bands of 450MHz and 1900MHz bands for 3G services, in addition to the 2100MHz band.

"Although no spectrum is currently available in the 450MHz and 1900MHz bands, we trust that they will soon be made available for bidding to maintain a level playing field with GSM operators.

"Just as the competitive forces of CDMA2000 1X stimulated the rapid growth of telephony penetration in India, we expect EV-DO will add the necessary impetus to take the growth of Internet penetration in the country to the next level.

"The CDG agrees with the recommended principles of using spectrum efficiently, ensuring technology and service neutrality, and establishing a level playing field through auctioning with a reserve price for allocation of 3G spectrum."

Part two follows in the next blog.

Farnell banking big on India

Farnell Electronics, a part of the Premier Farnell group of companies, recently established its sales presence in Pune, as part of its phased rollout plan, post the launch of the company in June 2008.

Headquartered in Bangalore, the company has already established seven other branch offices in cities, including Bangalore, Coimbatore, Ahmedabad, Chennai, Hyderabad, New Delhi and Mumbai, and, plans to set up another branch in Kolkata.

Harriet Green, CEO, said, "We have put up a new India Web site, which has over 450,000 products. Our site also supports live chat. We also have eight call centers. Our support is largely for the SMEs. We are a publicly filed company in India." The company has over 2 million customers worldwide.

On Farnell, she further added: "We have a great supply chain ecosystem for our customers. This is total care for customers. As an example, we stock all of TI's 40,000+ products. We take a Web order every 8 seconds. We are extending this investment in India."

Ravi Pagar, Director, Farnell Electronics, added that users are able to search on the Indian Web site for components and products by part numbers.

The company has two technology centers, one in China and another in Bangalore, India. According to Green, Farnell's goal is to achieve $1 billion for the Indian market.

She added: "We have already invested Rs. 200 million in the purchase of Hynetics, besides hiring people and on infrastructure. We will spend another Rs 200 million on branches, warehousing, etc."

Complying with RoHS, REACH and WEEE
With so much of focus nowadays on green electronics, it is natural for Farnell to be one of the leading proponents. Green said, "Our components are REACH, RoHS and WEEE compliant."

She added: "Unfortunately, the lead content in Bangalore is quite high. We will also work with the environmental agencies here and work on resolving this problem."

Farnell is said to be the only components distributor in China, which is stocking products that are RoHS compliant. "We give a guarantee on our invoice that our products are RoHS, REACH and WEE compliant. In China, each province has zones where electronics products are dumped," she said.

According to her, all major components manufacturers were now becoming environment compliant. "The supply chain is more now in balance as the electronics environment is maturing."

Speaking on partnerships, she noted: "We are exclusive partners with Altera in Asia. We also have a special partnership with TI. We have over 4,500 authorized partnerships globally, with companies in semiconductors, passives, electromechanical, connectors, wires, screens, ICs, repairs, power, displays, flexible substrates, optos, etc."

Pagar added: "Sony Ericsson is setting up a design center in Chennai. We are partners globally, and they wanted to replicate that in India. We have a similar kind of relationship with GM."

Highlighting the fact that India has a great design industry, he felt that if more distributors like Farnell were to enter India, it would only go on to help the country.

Why compare, ape or even try to 'kill' iPhone?

The Apple iPhone and now, the iPhone 3G, has caught everyone's imagination. You come across reports such as top alternatives to the iPhone. Or, about companies launching new mobile phones and those inadvertently getting compared to the Apple iPhone! Or even, reports of how newer mobile phones could 'kill' the iPhone!

Quite hilarious and nothing new here! It has happened quite a few times in the past!

Nothing will "kill" the Apple iPhone, and at least, not so fast! Nor is any iPhone killer anywhere close in sight!!

Public memory is indeed short!!

Quite a few years back, Apple launched the very colorful iMacs! All of a sudden, there was a slew of similar PCs with color or 'color monitor covers'. Back then, Apple had rewritten the rules of the PC industry in some manner, besides re-invigorating the Apple brand itself.

Next came the iPod, and later, colorful iPods. It led to a surge in media players, MP3/MP4 players, etc., from other several players as well. Not to speak of the iPod giving birth to a whole new range of Mac accessories! The iPod continues to be in the news, and successfully so!

A similar thing has happened this time!

With the advent of the iPhone, and now iPhone 3G, we sometimes see reports of how the iPhone could influence the memory market! Or, how the impact of Apple's iPhone 3G has been minimal on the chip market. Or, how it's just one item in a very large and complex mix of products.

Or, how the Apple Safari works so very well on the iPhone. Or, how the Accelerometer allows viewing pictures in any way you wish. Or, how you can do wireless social networking! Or, how the mobile OS battle has heated up! Or, how the App Store has so many wonderful applications for the iPhone!

Has creativity gone out of the window?

My question is: Who has stopped the others from doing things differently? No one!

Public memory is indeed short! So many were quick to run down the Apple Newton, which was clearly ahead of its time. However, it led to the advent of a host of PDAs, though many may disagree with me on this thought, and so be it.

The first mistake that people commit are either comparing their products or the phone they buy with the iPhone! Why are you even comparing?

Apple has been very creative, so why is that so difficult to accept? Try and do better than Apple, if possible.

Perhaps, it would be better to concentrate on developing newer and better phones and other devices with even better features, rather than either comparing with or aping the iPhone, or even trying to beat it or 'kill it'! Where's the need?

Remember that Nokia phone model with changeable covers in 2000? Or, the Sony Ericssion T68? Likewise, each product is unique, has its deserved place in the sun, and also has its own shelf life.

The iPhone is a wonderful benchmark, for now. Do remember that the mobile phone design bar has constantly and consistently been raised.

Am sure, it would be no different this time!

No one told you that should NOT buy any other mobile phone. Did Apple ask you to buy the iPhone? It's your choice! I don't even have one!!

Alongside, we are also seeing a whole range of mobile phones, which are said to be good alternatives to the iPhone! Maybe they are.

Till then, Apple and iPhone deserve their place in the sun, make no mistake! Isn't everyone trying to "ride" the iPhone wave anyway? That's proof of life!

India announces 3G spectrum, MNP guidelines

Finally, the wait's over! The Indian government today announced the guidelines for 3G (third-generation mobile communications) spectrum as well as mobile number portability (MNP).

First, all players -- Indian and global -- have been invited to bid for 3G spectrum, making it a truly level-playing field. The condition for a foreign player or telecom operator is that it should have some experience in running 3G telecom services.

Those interested to know more about the guidelines for auction and allottment of spectrum for 3G telecom services, can download the documents from DoT's site.

Apparently, the 3G guidelines allow 10 players in the Indian 3G space, including both Indian and foreign players.

Spectrum in the 2.1GHz band would be available for the 3G telecom services through bidding/auction. Spectrum shall be auctioned in blocks of 2x5MHz in the 2.1GHz band. As per the DoT guidelines, the number of blocks to be auctioned may vary from five to 10, subject to the availability in different telecom service areas. Should there be non-availability, the number of blocks may be less than five in a telecom service area.

The MNP allows mobile phone users/subscribers to change their operators, while retaining their mobile phone numbers.

As per the DoT guidelines, a customer can approach a 'recipient operator' to port his or her number. The 'donor operator' cannot re-use that customer's ported number till such time the ported number is in use. The donor operator can only have the ported number once it has been surrendered by the ported customer.

Well, both of these announcements are going to add to India's brilliant telecom success story.

As for the foreign players coming into the country, quite a few are already present. It would be great to see the likes of NTT DoCoMo, SK Telecom, China Telecom, China Mobile, Telefonica, etc., enter the 3G space in India. As for 3G technology itself, TD-SCDMA, HSPA, etc., should be considered as well.

Oh yes, there's some good news for those itching to use the Apple iPhone 3G. Once, the 3G networks are in place, there's nothing that can stop this from happening.

On the MNP front, a good majority of Indian subscribers are on prepaid. So, there may be quite a few changeovers happening! It could well prove to be a nightmare for the operators, but then, that's the fun of having a level-playing field and the challenge of playing in the booming Indian telecom market.

Postscrpt: A reader, Abhshek, left a very interesting and relevant comment regarding 3G services that users could be charged heftily. I quite agree with him! The 3G operators would need to price their services right. It should be win-win for both operators and users.

To start off, service charges could possibly be on the higher side, as the 3G licenses won't come cheap, and operators would also look at the revenue angle. However, over time, service charges are quite likely to come down, if the pattern of the Indian telecom history is repeated. Many thanks for your comment, Abhishek.

The Internet is going mobile!

This title of this blog has actually been borrowed from a statement made by Gadi Singer, vice president of Intel's Mobility Group and general manager of the company's SOC Enabling Group, which I came across on SEMI's site.

Is this a recent phenomena, or has the Apple iPhone led to a strong belief in this statement that the Internet is truly going mobile? And what was that craze for 'WAP bashing' some nine to ten years ago all about? Perhaps, it is a bit of both!

I was fortunate enough to use a WAP-enabled mobile phone back in Hong Kong, in 1999-2000, a Siemens model. I tried checking my Yahoo Mail on the phone with some success. Also, I found it very convenient to search for Indian restaurants in Tsim Sha Tsui. All of this, when the 'WAP bashing' was at its peak!

In 2001, at an event organized by Frost & Sullivan in Singapore, I was probably among the three people in a large audience found to be using the mobile phone for Internet access. This is so long back, that even I can't recall for sure how many folks were really found to be using mobile Internet! Anyhow! Those were also the days when mobile Internet, as a theme, was quite popular at global telecom events, largely driven by the craze for NTT DoCoMo's i-mode phones.

Well, no one really wanted to accept back then that the Internet was going mobile! Also, the flak that some of the European carriers had to take due to their obtaining various 'quite expensive' 3G licenses dimmed the concept of the mobile Internet.

We have come a long way since! While GPRS and 3G did bring some or quite large extent of the Internet to the mobile, possibly, the push really happened when this phenomena called social networking gathered steam.

The Apple iPhone, and now, the iPhone 3G, with its cool wireless social networking applications have truly ported the Internet to the mobile. The iPhone 3G is all the rage right now. Sales crossed the 1-million mark within three days, as per various reports on the Internet. That's some speed! That's also an outstanding indication of how people are making a dash for the phenomena called wireless social networking.

In the midst of all of this, 3G, and specifically, HSDPA (and W-CDMA), has come really come to stay. The telecom-media convergence has also happened very seamlessly in the background.

While the world's leading semiconductor firms continue to churn out one excellent chip after another, especially for mobile phones/telecom, it is time to acknowledge the fact that the Internet has truly gone mobile!

One last word. Do find time to stand up and applaud the hard work put in by the semiconductor and software industry, who make all of this happen.

Why 3G operators can't ignore TD-SCDMA

Come Beijing Olympics, and China will be showcasing the TD-SCDMA (Time Division-Synchronous Code-Division Multiple Access) technology. Largely unheralded, and spoken about by relatively few, TD-SCDMA may well surprise the telecom industry and pundits.

In fact, it is not even well known that the Ministry of Information Industry (MII) in China had allocated a total frequency of 155MHz for TD-SCDMA way back in Q3 of 2002. Back then, Lothar Pauly, then member of the Group Executive Management of Siemens Information and Communication Mobile had said that the allocation of frequencies for TD-SCDMA in China marked "a milestone in the standard's development." Siemens mobile has been developing 3G technology jointly with the China Academy of Telecommunications Technology (CATT/Datang) since 1998.

As per the TD-SCDMA Forum, China Mobile has announced its TD-SCDMA terminal timetable. Apparently, in China Mobile‘s second round of TD-SCDMA terminal bidding, ZTE has won orders for 61,000 handsets and Samsung for 20,000 handsets.

Also, the MIIT has established a 3G inter-ministerial co-ordination group. Li Yizhong, minister of the new Ministry of Industry and Information Technology (MIIT) in China, says that the ministry has established a 3G inter-ministerial co-ordination group to promote the commercial test and ensure the success of TD-SCDMA.

He says that the ministry should actively promote the commercial test of TD-SCDMA, further reform the system, and carry out the major scientific and technological projects. Relative officials are required to supervise the construction of TD-SCDMA base stations in Beijing to ensure the call quality of TD-SCDMA and ensure the trial operation of TD-SCDMA mobile phone TVs during the upcoming Olympic Games.

The minister has also issued orders to give full support to the implementation of measures and policies beneficial for the development of TD-SCDMA. The ministry should organize Chinese telecommunication units to realize better network optimization, supply special Olympic services, co-ordinate the interoperability between 2G and 3G, solve the problems in the commercial tests, and to ensure the initial success of TD-SCDMA.

All of these developments reminds and takes me back to 2000, when TD-SCDMA was just starting to make the rounds. A good friend, Shih-ying Tan from Siemens Hong Kong, called me up to discuss this technology! Subsequently, it led to visit to Munich, to see the technology first hand!

Here are excerpts from a discussion I had, back in August 2001, with Klaus Maler, who was general manager, TD-SCDMA, for Siemens Information and Mobile Communications in Munich, Germany, at that point of time (in pic). I was serving Wireless Week, US, as its Asia-Pacific editor. Some or most of this may read a bit outdated, but it is still worth a read for those keen on TD-SCDMA.

TD-SCDMA, a 3G technology co-developed by Siemens AG and the China Academy of Telecommunications Technology, is said to be the only technology suitable for TDD (time division duplex) bands. In addition to being more spectrally efficient for both symmetrical and asymmetrical data services, it is capable of dealing with hot spot scenarios. Some TDMA operators reportedly are considering it as an option for migrating to 3G, and once deployed on the mainland of China, it is likely to reach the economies of scale that would make it attractive to mobile operators worldwide.

What are the chances that TD-SCDMA will be accepted by carriers, given that it is a TDD technology while wideband-CDMA and CDMA2000 are FDD (frequency division duplex) technologies? Isn't TDD in a minority here?

Maler had replied that TD-SCDMA, as well as W-CDMA, uses GSM MAP [manufacturing automation protocol]. This means that it is very likely to have affordable GSM/W-CDMA or GSM/TD-SCDMA dual-mode or GSM/TD-SCDMA/W-CDMA triple-mode handsets. On the other hand, an exotic GSM/CDMA2000 handset should support two different MAPs–GSM and IS-833. Dealing with such complicated and expensive handsets does not encourage GSM operators to adopt a CDMA standard.

As TD-SCDMA is TDD based, it offers optimum spectral efficiency for both symmetric and asymmetric data services. Certainly, carriers won't ignore this aspect. On an international scale, TD-SCDMA is the only technology suitable for the TDD bands, assigned by regulators worldwide and already have been auctioned in Europe. So TD-SCDMA, being an accepted standard worldwide, approved by the ITU and standardized in the 3GPP (Third-Generation Partnership Project), is definitely not in a minority.

Were there any chances that TD-SCDMA won't get locked in like another TDD standard, PHS, has in Japan? In response, Maler said TD-SCDMA is an accepted technology, while PHS is more of a local standard in Japan. Also, TDD frequencies have been allocated in most of the European countries. These are the two major reasons why TD-SCDMA has more potential.

Mainland China is already the largest mobile market now. TD-SCDMA will be deployed in China as a global standard, addressing all sizes of cells, [so] the necessary effects of scale will be available for operators worldwide.

"We had discussed with mainland Chinese manufacturers a few years ago the advantages of combining TDD technologies with smart antennas. We studied this issue and this evolved into continuous improvement and actual development. This happened at a time when we were looking at the mainland Chinese market as a major focus. Last year, when we realized that TD-SCDMA had good potential, we started to introduce it into the 3GPP. Now it has been accepted as a global standard," he said.

According to him, TD-SCDMA has a very bright future, [although] operators may go for a combination of technologies. TD-SCDMA allows operators to add spectrum for voice services using their core GSM networks. The version we are talking about for the launch in mainland China is based on a GSM core network. This will later evolve into a UMTS core network. We started developing the technology three years late, [so you could] say that TD-SCDMA is three years more modern than the other technologies. Now, we are all having trials simultaneously.

Is there a compelling case for TDMA operators to go the TD-SCDMA route? At the moment [this is 2001 end, remember], most TDMA operators in United States, for example, Cingular Wireless, AT&T Wireless and VoiceStream Wireless, are embracing GSM, thereby, acknowledging it as a worldwide standard. They are also committed to adopting the following migration path–TDMA-GSM-GPRS-EDGE-UMTS– following the footsteps of European operators.

Both of the UMTS alternatives –- W-CDMA and TD-SCDMA -– are being taken into consideration by TDMA operators, either as a complementary or an alternative solution. In particular, American TDMA operators believe that TD-SCDMA, thanks to its higher data transmission rate and its capability to deal with asymmetrical traffic and hot spot scenarios, is an interesting technology. The 1.6MHz bandwidth [it uses] will certainly ease the spectrum allocation in the already crowded spectrum currently available in the United States.

Most of the TDMA operators are moving to the GSM-GPRS-EDGE-W-CDMA route. It's not easy to get FDD spectrum in the United States and it will become even more difficult in the future. This is a very good opportunity for a TDD technology like TD-SCDMA.

Were there any plans to implement TD-SCDMA in Europe, and especially Germany, given that Siemens has been playing an active role in developing this technology?

In Europe, TD-SCDMA will be deployed with capacity-enlargement purposes in W-CDMA networks in hot spot scenarios. By that time, TD-SCDMA will already be a mature technology and will have derived benefits from the mainland Chinese experience.

Most of the operators are now focusing on W-CDMA. They can consider TD-SCDMA to enhance services later on. We are speaking with several operators in Europe. They have been surprised and have actively responded [because] they can see that the chances for TD-SCDMA to succeed have improved considerably. Operators that had not chosen Siemens for some reason now have decided to take another look at us.

And why aren't GSM operators elsewhere showing interest in this technology? Instead, they have been opting for W-CDMA? In the very beginning in Europe, around 1998, TDD was conceived as a technology only for micro and picocell coverage. Consequently, it was considered interesting only in a second phase of the UMTS deployment as a capacity enlargement. Spectrum was assigned and licenses were bought bearing this in mind.

As TD-SCDMA is also able to cover large cells, the momentum behind it is increasing considerably and we are getting quite a lot of interest from European operators of merging TDD activities into this technology.

TD-SCDMA is quite a good alternative. Also, if an operator already has W-CDMA and adds TD-SCDMA, or it's the other way around, it's quite a good combination. Very soon, carriers will notice capacity shortages, especially for the more powerful applications. Facing the fact that they are wasting bandwidth, in terms of asymmetrical traffic, TDD is the technology of choice. The combination of both technologies -- W-CDMA and TD-SCDMA -- may apply in most countries, even here in Europe.

By the way, there used to be LinkAir's LAS-CDMA (Large Area Synchronized Code-Division Multiple Access). LAS-CDMA was also said to offer a higher spectral efficiency and moving speed, thus providing better support for mobile applications. Its asymmetric traffic, higher throughput, and smaller delay provide also improved IP support. A LAS-CDMA TDD variant is compatible with systems such as TD-SCDMA.

I had written about LAS-CDMA back in 2000, but have been unable to find the link. Even there's no update on this technology. Would be great if folks could update me on LAS-CDMA.

Lastly, I need to thank Chi-Foon Chan, president and COO of Synopsys, who I recently met on the sidelines of the Synopsys SNUG event. Chan discussed TD-SCDMA and LAS-CDMA briefly, while touching upon the semicon/EDA industry. But, more of that later!

iPhone 3G launched! What users say

Right then! The D-day is today... the much awaited Apple iPhone 3G has been launched!

Buyers in New Zealand and Japan were among the earliest to get their hands on the new iPhone. Evidently, the Apple lovers are over the moon and can't stop gushing about the great features that the new phone has!

All that's fine!

How can the Apple iPhone 3G help boost data usage? How can it help operators raise the ARPUs? Or, will a high-end phone still be used for voice and data? Will it change the fortunes of the memory market? What impact will it have on the semiconductor market as a whole? We will have the answers to most of these questions by the end of this year, and in some cases, over the next year or two.

Will there be a shift in brand loyalty -- for example, from say, Nokia to Apple -- even that remains to be seen. Surely, the likes of Nokia, Samsung, SonyEricsson and LG would not be sitting quietly and see the thunder being stolen from them!

Will there be a surge of touchscreen phones all over the world? Probably yes. I've had a touchscreen MP4 player with camera since late 2005, but I never really liked that touchscreen, as it always dirties the nice little LCD. Anyhow!

Coming back to the iPhone 3G, I've had some interesting conversations with several of my friends across the globe, specifically, Asia.

From Hong Kong, a friend told me that the demand there can be reflected by the fact that there are over 60,000 registrations for buying the iPhone, with today being the official launch day!

However, another friend's response, who's actually not an admirer of Apple, simply said that he doesn't even feel the slightest inclination to even check it out!

From Taipei, Taiwan, a good friend shared the thought that compared to the previous model, the 3G iPhone seems to be cheaper. However, people have been saying that the case is made of plastic and does not feel that good than the previous metal material.

Another friend is thinking of buying the iPhone HTC Diamond or 3G, as the iPhone will not be available in Taiwan till 3Q-08. However, this friend added that some Apple fans plan to buy it via bid Web sites.

A friend from the Philippines, who's now relocated to Hong Kong, sent me a list of URLs where there are long discussions about the Apple iPhone. The comment -- People are going nuts though… the demand is of 60,000 and only 500 units are available!

Yet another, who moved to Hong Kong from China, adds that iPhone 3G has been launched in Hong Kong bundled with 'expensive' mobile phone packages. Maybe, the fever is a bit lesser, for Apple fans.

Next, a friend from Auckland, New Zealand, very kindly sent me a link titled Who bought the World's first iPhone 3G! Apparently, that honor goes to 24-year old Jonny Gladwell, who, at exactly one minute past midnight, walked into the Vodafone store on Queen Street in Auckland and bought the world’s first iPhone 3G, after spending over 50 hours on the street!

Wow! Talk about building up some demand!! It's really good to see this global craze regarding a consumer electronics product! The buzz is surely back, for now!

Memories of ITU Telecom Asia

My love affair with telecom began way back in the late 1980s, when C-DoT was just getting in prominence, and there were some talks about introducing mobile phones in the country. Telecom has come a long way since.

Not many large telecom shows were held at that time, and I certainly did not get a chance to attend a real 'telecom' show till I managed to participate at the ITU's Telecom Asia in Hong Kong, only in 2000. Since then, it's been fun attending the ITU Telecom shows, be it Hong Kong or Geneva. Of course, there was CommunicAsia in neighboring Singapore, but it was always my desire to be part of an ITU show.

This year's ITU Telecom Asia will be held in Bangkok, Thailand, a really great place to visit. Here's a picture with my colleagues from Global Sources -- Alfred Cheng, John Ng and Maggie Luo -- during ITU Telecom 2006, (on my birthday, actually) at Hong Kong's sprawling AsiaWorld Expo -- the last ITU Asia show that I had the privilege of attending that chilly December.

I will always remember my first ITU show simply for the WAP (wireless access protocol) phenomena. WAP was just coming into its own during those days, and had to take a lot of flak. There used to be headlines those days, reading, "WAP IS CRAP!" Well, how wrong this turned out to be!

It was also the first show, if I remember correctly, which highlighted mobile Internet for the first time. Satellite communications was still in vogue back in those days. Well, optical networking was also quite strong, with DWDM making the rounds. I remember interviewing Corning during the show!

The Hong Kong ITU show in 2000 was the first time I had a glimpse of Huawei and ZTE close-up, although I did visit the Huawei factory in the middle of 2000, and for the first time saw what 3G base stations looked like. In fact, W-CDMA was just starting to come up. NTT DoCoMo was the hotshot back in late 2000. Its FOMA (freedom of mobile 'multimedia' access) service was just starting to roll in. Of course, those were also the days of the i-mode phones!

The Japanese have been the pioneers in mobile phones and mobile Internet, followed closely by Korea. I believe, the same year, DoCoMo had started trials with SK Telecom in Korea for W-CDMA, for the upcoming World Cup Soccer in Korea and Japan in 2002. Another delight at ITU Telecom Asia 2000 were the range of 3G phones on display, mostly by Japanese companies. Oh yes, broadband was the 'rage'.

The last ITU Telecom Asia in 2006 was vastly different. Alcatel-Lucent had a huge booth! CBoss was gaining ground as a leading billing solutions provider. Not to speak of the exquisite range of mobile phones from Japanese, Korean and Chinese vendors.

Huawei and ZTE had become really huge by the end of 2006, and had started to play a significantly major role in global telecom.

It was my pleasure to discuss the latest DECT standard with Infineon during ITU Telecom Asia 2006, I believe, it was CAT-iq (Cordless Advanced Technology - Internet and Quality). There were several GPS devices as well as booths with mobile payment solutions.

Yes, telecom has come along a very long way! This year's theme -- "New Generation, New Values," aptly sets the theme for ITU Telecom Asia. Let's see what this edition has in store!

Can Apple lead rebound in NAND fortunes?

There is an interesting piece of news on Digitimes, Taiwan, which says that Samsung has recently told its downstream customers that it will start reducing supply of NAND flash chips from July as Apple, Samsung's key customer, has placed a large batch of orders.

Will this move do anything to the NAND flash market? In the earlier blog, I had highlighted what Future Horizon's Malcolm Penn had mentioned -- that the impact of the Apple iPhone has been minimal so far on the chip market. "It's just one item in a very large and complex mix of products. The overall iPhone volume is miniscule," he says. I would probably go with that statement.

Even Semico, in its recent report, has said that the NAND market has not experienced the 'Apple effect' as has been seen in previous years, so far in 2008, despite the upcoming 3G iPhone (with up to 16GB of storage) and the SSD option for the MacBook Air.

With a majority of the analyst community yet to give the green signal about an industry revival of sorts, everything depends largely on how the new iPhone will do! However, even if it does do well, it just may not be enough!

The consumer confidence is still quite low, and rising oil prices are not really helping. Will these factors have any effect on the consumer electronics segment in the long run? Too early to say though, and do bear in mind that one product or one brand can find it a tough ask to turn around, rather, lead the memory market, and the consumer electronics industry to huge growths.

All of us in the semiconductor/chip industry keep hoping that a strong rebound does happen, and that the industry remains on course of a strong growth in 2008. However, it is not right to pin faith on one product or one brand to lead a revival.

We are probably either to hung up about numbers or about technologies. Especially, whenever a new product or technology comes around, we start banking on that product or technology to revive the industry's fortunes. Great technologies do not essentially lead to market revivals. We have seen that happen umpteen number of times.

Perhaps, it'd be wiser to let the industry have a 'free fall' or 'free growth', if you may, for some time, and let corrections happen over time, rather than bank on something or the other to carry the industry's fortunes forward.

iPhone's impact minimal on chip market

Future Horizons recently released its Global Semiconductor Monthly Report June 2008. Download the report here.

The first question on everyone's minds is: Are there finally any signs of the global semiconductor/chip industry turning around. Malcolm Penn, CEO, Future Horizons says that most of the evidence is still anecdotal. The real, clear proof will show itself in Q3-08.

There are a set of market fundamentals that are in remarkably strong form. The global economy still strong, and even showing signs of 'not getting worse' in the US. However, there is also tight fab capacity. No matter, the unit demand has been holding firm and ASPs are holding no longer in free fall.

Even the memory market has been holding up much better for now. Penn says that memory ASPs have been 'flat' for six months now. So, there has been some upward movement in ASPs. According to Penn, memories have been flat, and are no longer falling. The logic has been increasing, but micro is still falling, and the overall total ICs is trending up.

The impact of Apple's iPhone 3G has been minimal so far on the chip market. Penn says: "It's just one item in a very large and complex mix of products. The overall i-phone volume is miniscule," adds Penn.

With several advancements and announcements happening in the solar/PV segment, it may seem that the solar/PV market is taking over from where the chip market slipped. Penn says that although it certainly is a growth market for the equipment suppliers, but with still very small numbers, it cannot make up for the semicon equipment/capex slowdown.

Future Horizons had earlier forecasted 12 percent growth for the global semiconductor in 2008. With some other analysts revising forecasts, let us examine whether Future Horizons consider a revision as well.

Penn says: "If I were doing the forecast now, I'd have probably settled on 10 percent rather than 12 percent, but this is fine-tuning the maths, and not the analysis. We will not be changing our forecast at the July seminar.

"Our overall message is clear. The growth this year will NOT be 4-5 percent. I really do not care, if 10 percent rather than 12 percent is the final real number. We are not in the business of 'guessing the right number', rather, just getting the trends and analysis right."

Penny yet to drop
Finally, there is a need to take into account the falling cap ex, tight capacity, focus on profits, continuing strong market demand, second half seasonal effects, etc. The forecast tea leaves all seem to be pointing in the same positive direction. Has the worm finally turned for the industry? Future Horizons thinks so! It also believes that the penny has yet to drop and that the impact on the market will be dramatic.

Penn explains that low capex means less new capacity (12 months later). And less new capacity means tighter supply. Tighter supply means price increases and rationing.

In parallel, falling ASPs means less profits. Less profits means an unwillingness to invest. Low ASPs means a reluctance to supply. Eventually, either someone exits the business or they increase the price.

"Positive unit growth (it is, IC units are up 9.2 percent YTD on 2007) and a positive ASP growth (so far 2008 YTD the trend is still negative 3.9, but this will reduce in 2H at least to zero, my guess is slightly positive. It is already only half last year's decline) means strong value growth hence our belief growth will end up in the '10 percent' range," he adds.

WDS helps meet top needs of CIOs

Riverbed Technology recently launched a new version of its product – Riverbed RiOS 5.0. According to Apurva Dave, Director of Product Marketing, with RiOS 5.0, Riverbed enables even faster performance for enterprise applications and enhances the manageability to deliver its market-leading WDS solution.

Riverbed accelerates the access to information to improve processes and make businesses more agile. With improved network flexibility, security and ease of management for large-scale deployments, it has extended the wide-area data services (WDS) solutions leadership, and helps data and businesses move faster. Significantly, Riverbed's growth rate outpaces the industry.

Davé, said: "CIOs realize this to be an absolute part of their investment. People have seen bandwidth savings in major applications." Citing globalization as a major challenge, he added that organizations needed to solve applications performance.

Network flexibility
Riverbed provides flexibility for organizations that want to enable end-to-end transparency of WAN traffic by IP address and port or by port only. Steelhead appliances enable full IP or port-only address visibility on the WAN for optimized connections in addition to their default correct addressing mode.

The security functionality in RiOS 5.0 builds on Riverbed’s extensive work in building solutions that ensure the security and integrity of enterprise data. With RiOS 5.0, Riverbed has enhanced the implementation of SSL acceleration, with new functionality for ease-of-setup and management. The QoS capability provides granularity, as well as simplified management for complex environments.

The company's Steelhead products accelerate applications to branch offices and mobile workers. Apparently, Steelhead products cut bandwidth usage by 60-95 percent.

Meeting top CIO priorities for 2008
CIOs are said to trying to design around four principles -- to support an agile enterprise. These are -- flexibility, simplicity, continuity and security. So what are the top priorities for CIOs in 2008? As per a December 2007 Goldman Sachs CIO Survey, the top 20 priorities for CIOs are:

1. Business intelligence; 2. Application integration; 3. ERP software; 4. BPM/workflow software; 5. Security; 6. Storage hardware (disk arrays, appliances, etc.); 7. DR/BCP; 8. Server virtualization; 9. Server consolidation; 10. Data center consolidation; 11. Web application development, including portals; 12. Wireless networking; 13. Mobile computing/remote access; 14. Compliance/risk management; 15. WAN optimization; 16. Storage management software (including backup); 17. SOA; 18. Cost cutting; 19. CRM software; 20. Thin client computing.

And where does WDS fit in with CIO priorities? In all of them, barring All of them, except nos. BI, BPM/workflow software, storage hardware and storage management software! WDS is based on accelerating the enterprise applications!

The Riverbed Optimization System takes care of data streamlining -- optimize WAN bandwidth utilization, prioritize applications' bandwidth use, and accelerate large-scale disaster recovery jobs; transport streamlining -- eliminate transport protocol inefficiencies, support secure traffic acceleration (SSL); application streamlining -- optimize application WAN performance and reduce protocol chatiness; and management streamlining -- enable transparent deployment, provide additional best-of-breed services, and facilitate central management and reporting.

The enterprise can eliminate bandwidth constraints. In fact, it can enjoy up to 5x more bandwidth without additional network costs. Applications can be accelerated over the WAN to mobile users or branch offices up to 100x times faster. Make it simple to deploy and manage 15 minutes for basic deployment enable consolidation. WDS is said to have a tangible, fast payback. An IDC study finds 7.3 month payback for Riverbed implementations.

Top features in RiOS 5.0
Riverbed's RiOS 5.0 delivers choice for enterprises through market-leading features. Two very significant features are accelerating Exchange and the RiOS Services Platform (RSP).

In RiOS 5.0, only one module may be run in the RSP, and not all services may be currently available. The RSP runs in a protected zone and does not impact the resource allocations dedicated to maintain peak Steelhead operations.

Dave elaborated: "We have created an area on our software where users can deploy best-of-breed services. In the first release, we will allow only one among print services, streaming media and networking (DNS/DHCP). In the next phase, we will enable a broad range of services." Enterprises can therefore leverage the WDS footprint further and also use best-of-breed services from other vendors.

Riverbed has also been very focused on Web based applications. He added: "We have introduced new features that are Web applications. In rel 5.0, we have added three applications/features."

Apple shocks industry with PA Semi buy!

According to The Unofficial Apple Web Blog (TUAW), Apple has stunned the industry by acquiring P.A. Semi, a Santa Clara based chip company founded by Dan Dobberpuhl, the former lead designer of the DEC Alpha and StrongARM processors, for US $278 million.

The Computerworld Blog reported that Apple had 'shocked' everyone with this move. P.A. Semi is a fabless chip designer that specializes in super low power PowerPC processors.

This move surely raises questions about Apple's future association with Intel, which has been courting Apple since long to adopt its Atom low-power processor family. It also remains to be seen whether Apple will use these super low power PowerPC processors in embedded devices, such as high end iPhones, iPods, etc.

Interestingly, the PA Semi Web site is displaying a message: This account has surpassed its bandwidth allocation at the present time. You may reach the account administrator. Maybe, too many folks are trying to access the site to find out more about this company.

The Apple buyout of PA Semi was possibly first reported by Forbes. Since then a whole lot of articles have appeared on the Web.

According to the site, Apple spokesman Steve Dowling reportedly said, "Apple buys smaller technology companies from time to time, and we generally do not comment on our purposes and plans." He is also said to have declined to comment on the value of the deal, which a person familiar with the deal suggested was done for $278 million in cash.

Apple later announced its quarterly earnings Wednesday. As per Apple's financial results for fiscal 2008 second quarter ended March 29, 2008, the company posted $7.51 billion revenue and net quarterly profit of $1.05 billion, or $1.16 per diluted share.

These results compare to revenue of $5.26 billion and net quarterly profit of $770 million, or $.87 per diluted share, in the year-ago quarter. Gross margin was 32.9 percent, down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter's revenue.

Apple shipped 2,289,000 Macintosh computers during the quarter, representing 51 percent unit growth and 54 percent revenue growth over the year-ago quarter. It sold 10,644,000 iPods during the quarter, representing 1 percent unit growth and 8 percent revenue growth over the year-ago quarter. Quarterly iPhone sales were 1,703,000.

As per another Forbes reports, Apple has promised to sell 10 million iPhones in 2008 on a call with analysts Wednesday. Watch this space, as Apple is surely going to be in news for most of this year.

MHEG-5 headed for India

MHEG-5 is an open standard middleware solution, an application program interface (API), designed specifically for low-cost memory constrained devices -- particularly suitable for digital interactive TV (iTV) services and is platform agnostic. Simply put, MHEG-5 is a simple object-orientated programming language.

MHEG-5 was initially adopted in 1998 by ONDigital in the United Kingdom (rebranded as ITV Digital) for use in the world’s first pay-TV digital terrestrial television (DTT) network. ONDigital lead the industry wide specification and development task of the first MHEG-5 profile, which subsequently (after the collapse of ITVDigital) formed the basis for deployment of interactive services on the UK DTT platform (Freeview).

Developed by the ISO-MHEG group and DAVIC in 1995, it is intended as a UI for DAVIC interactive services and VOD. MHEG-5 has been standardized in ISO 13522-5 and adopted by the UK DTG in 1997.

Going by its history on IMPALA (The International MHEG Promotion Alliance), MHEG (Multimedia and Hypermedia information coding Expert Group) originally developed and standardized by Working Group 12 (WG12) of the ISO -- officially known as ISO/IEC JTC1/SC29/WG12. It was developed in the mid 1990s as part of the DAVIC (Digital Audio Video Council) standardization effort to support interactivity and navigation of multimedia services on various small footprint devices.

WG12 issued a suite of documents (MHEG parts 1-8) as part of MHEG standard covering extensions for scripting language (MHEG-6), testing and interoperability (MHEG-7) and support for encodings in XML format (MHEG-8). Part 5 of the standard, officially known an ISO/IEC 13522-5, or more commonly know as MHEG-5 that is of primary relevance to interactive DTV.

So what's hot about MHEG-5? Well, the standard's profile evolved to UK Profile 1.06 (current); ETSI standard ES 202184. And now, new international profiles extend the UK profile. These include: New Zealand -- extra Maori characters and EPG key; Hong Kong -- Traditional Chinese font; Singapore/China - simplified Chinese font. Certain other extensions are said to be under development within DTG for possible deployment in 2008. These include IP interaction channel (return path), improved graphics, HD compatibility and support, and PVR support.

Heading for India?
What's more significant is that MHEG-5 is said to be launching in India and in Hong Kong in 2008! Trials and evaluations are reportedly ongoing in Ireland, Malaysia, Singapore, Turkey, India and Russia. There is said to be interest from other countries in Europe and Asia as well.

MHEG-5 has no known essential IPR. The MHEG middleware software is typically less than US$1 per receiver. It has had wide integration into iDTVs in Europe. Finally, MHEG is proposed as the UI for new Common Interface spec (CI+), as well.

I hope to be speaking with IMPALA sometime soon about its plans for India and update you appropriately!

NXP India achieves RF CMOS in single chip

NXP Semiconductors India has developed the PNX4902, an ultra low-cost GSM/GPRS single chip, which was announced this February. The highlight -- the entire analog and RF work done has been in Bangalore! You might wonder what's so unique about this!

Well, let's start with what is tough about RF CMOS in single chip! CMOS is primarily a digital process. The analog circuit design in CMOS is tough, and the RF circuit design in CMOS is even tougher. Now, the co-existence of RF CMOS circuits with noisy digital in a single chip was (and is) considered the holy grail of chip design.

Next, cellular standards (such as GSM, EDGE) and specs are much tougher than other comparable standards like FM, Bluetooth, etc. Also, some key cellular parameters like RX sensitivity become tougher for single chips aimed at emerging markets. Especially, we all know that base stations are sparse in rural areas. Taking all of these as a whole -- RF design in presence of digital noise is the biggest challenge in a single chip!

Factors enabling single chip design
There are said to be three factors. One, RF CMOS is the high quality analog/RF design in CMOS. The high-performance RF blocks like LNA, mixers, etc., used to be the domain of BiCMOS, a higher cost technology. Next, fine-line CMOS (0.18mm and lower) provide high fT and lower noise.

Two, there are new architectures that minimize analog signal processing. Chip designers to convert the analog signal to digital -- so they might as well do it early -- analog-to-digital conversion at the IF, instead of at DC. There's also a need to move the final down-conversion and filtering into digital domain.

Three, the use of DSP to calibrate the analog performance. Things like temperature and process sensitivities in analog circuits need adjustments. Also, the digital engines can provide the ability to 'lock-in' the performance. Finally, a strong 'engineering culture' is a MUST to execute on complex chips.

Factors enabling AeroFone single chip design
NXP had acquired Silicon Labs Wireless group in 2007. Silicon Labs was a leader in RF CMOS, and so it also acquired numerous patents and trade secrets. Trade secrets for integration of RF CMOS circuits with noisy digital provide an edge over competitors as the integration intensifies.

Thereafter, NXP went on to form the NXP India single-chip design team. As single chip products are designed for emerging economies, NXP India invested heavily to develop the design expertise in Bangalore. The seed group of chip leads and system leads relocated from USA to India to start an analog/RF competency center for developing highly integrated chips.

The NXP India single chip design team has the vision to be the best center of competence in architecture and design of highly integrated circuits (ICs) for emerging market products. It is building the best analog/RF group in India.

Can we expect exciting times in 2008?

Welcome 2008! May I wish all my readers a very happy and prosperous 2008. Another year's gone past. We have a habit of looking back to see at what happened and what could have been.

A lot has been written already about 2007 and what to expect in 2008. So let's just touch upon some of the events from 2007 and some expectations from 2008.

For India, 2007 was a great year for the semiconductor industry -- first, the Indian government announced the semiconductor policy, followed some months later by the fab policy. Both were tremendous firsts in India's science and technology, and not IT, history. Everyone hopes that the Indian semiconductor industry will take off this year. Eyes are focused on the embedded segment, what with the global semiconductor industry reportedly facing 'an embedded dilemma.'

An issue hitting the EDA industry is that, the cost of designing or developing the embededded software for an SoC actually passed the cost of desgining the SoC itself in 2007. The world needs to avoid this software crisis, and India is well placed to take full advantage and play a major role, given its strength in embedded.

In IT, it's been a mixed sort of a year for Apple, which hit big time with the iPhone, seemed not to make waves with either the Safari browser or the Leopard OS. Microsoft had the Vista OS, but then, Vista didn't exactly warm the hearts of users or those who wished to upgrade their OS, including yours truly. Maybe, 2008 would ring in better times for Vista.

While on browsers, Firefox has gained lot of ground. However, by the end of 2007 came the news that the Netscape Web browser -- which started it all -- would soon be confined to history.

Netscape Navigator was the world's first commercial Web browser and launch pad of the Internet boom. It will be taken off on February 1, 2008, after a 13-year run. Time Warner's AOL, its current owner, has reportedly decided to kill further development and technical support to focus on growing the company as an advertising business. The first version of Netscape had come out in late 1994.

In gaming, there are admirers of Wii, PS3 and Xbox 360, and will remain the same. Which one of these gaming consoles will reign supreme, eventually, is difficult to predict.

In consumer electronics, lines are surely blurring between portable media players (PMPs) and portable navigation devices. Also, it would be interesting to see how digital photo frames survive 2008. A reported tight supply, especially for seven-inch models, has led to some makers in Asia either postponing mass production or extending lead times. Surely, makers cannot add more entertainment functions in smaller screen models, to keep costs down.

In the security products market, IP cameras and video servers should have a better year, with more emphasis now on video surveillance. In fact, some friends have been querying me as well regarding their potential.

On components, we can hope to see more growth for solid polymer capacitors in 2008, and among PCBs some fabricators should start manufacturing high-density interconnect (HDI) PCBs this year.

In wireless, we should witness TD-SCDMA in operation prior to the Beijing Olympic Games. Backers would like to see TD-SCDMA succeed, given the effort Datang-Siemens has made on the technology, as also the Chinese government, which issued spectrum for TD-SCDMA nearly five years ago!

Let's all welcome 2008 and look forward to more exciting things happening.